Naranja X

Naranja Compañía Financiera S.A.U.
Naranja X
Company typeSociedad Anónima Unipersonal
PredecessorTarjeta Naranja
Founded3 May 1985 (1985-05-03)
FounderDavid Ruda
Gerardo Asrin[1][2]
HeadquartersCórdoba, Argentina
Area served
Argentina
Key people
Pablo Caputto (CEO)
Miguel Ángel Peña (President)
Alejandro Asrin (Vice President)
ProductsCredit cards, Debit cards, Savings accounts, Loans
Number of employees
2,800 (2024)[3]
ParentGrupo Financiero Galicia[4]
Websitewww.naranjax.com

Naranja X (NX; formerly known as Tarjeta Naranja) is an Argentine fintech company with headquarters in Córdoba and Buenos Aires. Founded in 1985, Naranja X offers a wide range of financial services, including loans, credit cards, and other financial products within its ecosystem.[1][5]

History

Founded in 1985, Tarjeta Naranja started in Córdoba with the goal of providing in-house financing to customers of the Salto 96 sports store, created by entrepreneurs and physical education teachers David Ruda and Gerardo Asrin. Gerardo Asrin died in 2017.[6]

In 1995, Banco Galicia became a shareholder, acquiring 49% of the shares, which drove Tarjeta Naranja's expansion across Argentina and the introduction of new financial services and plans. This support quickly accelerated the company's growth, leading the bank to increase its stake from 49% to 80% in 1998 through capital contributions and by purchasing additional shares from Ruda and Asrin.[1]

The company then focused on providing financial services, primarily through credit cards. Over the years, Naranja X has expanded its services and established a broad network of branches and customer service points throughout the country.[1]

Naranja X offers a variety of financial products, including credit cards, personal loans, and insurance.[5]

In 2017, the company rebranded as Naranja, aiming to expand its product portfolio. In 2018, it merged with Tarjeta Nevada, extending its presence to Mendoza and San Juan.[7]

With two main offices in Córdoba and Buenos Aires, Naranja X has established a presence across Argentina with a network of over 180 branches.[8]

Products

The financial services offered by Naranja X to consumers vary according to regulatory and commercial availability within Argentina. These include the following categories:

Credit Cards

Issued by Tarjeta Naranja S.A.U., regulated by the Central Bank of Argentina.

Debit Cards

Linked to the digital account provided by Naranja Digital Compañía Financiera S.A.U.

  • Naranja X Visa Debit Card
Digital account

Managed by Naranja Digital Compañía Financiera S.A.U.

  • Argentine peso (ARS) account
  • U.S. dollar (USD) account
  • Interest-bearing account
Loans and financing

Granted under the regulations of the Central Bank of Argentina.

  • Personal loans
  • Point-of-sale financing
  • Installment financing with credit cards
Insurance

Distributed through agreements with insurance companies registered with the National Superintendency of Insurance (SSN).

  • Life, auto, and home insurance
  • Assistance services and complementary coverage
Transactional services

Operations available through the mobile application, subject to local financial and foreign exchange regulations.

  • Bill payments and mobile top-ups
  • Purchase and sale of MEP dollars (Dólar MEP)
  • Domestic transfers
  • Personal finance management (spending, limits, and account movements)
Mobile payments

Users may link their financial instruments to compatible mobile payment systems, in accordance with issuer policies and device availability.

References

  1. ^ a b c d "Naranja X: la historia de una tienda de zapatillas que se transformó en más que una fintech". Forbes Argentina (in Spanish). Retrieved 5 October 2024.
  2. ^ "A los 80 años falleció Asrin, uno de los creadores de Naranja | Negocios". La Voz (in Spanish). 26 April 2017. Retrieved 5 October 2024.
  3. ^ "Naranja X busca más de 400 empleados este año: cuáles son las posiciones más requeridas y cómo aplicar | Negocios". La Voz (in Spanish). 19 February 2024. Retrieved 5 October 2024.
  4. ^ "Quiénes son los dueños del Galicia, el mayor banco privado del país tras la adquisición del HSBC". iProfesional. 10 April 2024. Retrieved 5 October 2024.
  5. ^ a b "Tarjeta Naranja: how the iconic Argentina's credit card has changed in the age of fintech". inclusivemoney.com. Retrieved 5 October 2024.
  6. ^ "La historia detrás del profesor de educación física que fundó un imperio financiero". La Nación (in Spanish). 24 August 2015. Retrieved 5 October 2024.
  7. ^ England, Joanna (7 September 2021). "Naranja X: a fintech transformation". fintechmagazine.com. Retrieved 5 October 2024.
  8. ^ "Naranja se fusiona dentro de Naranja X: el plan para crear el ecosistema fintech más grande del país". iProUP. 5 May 2021. Retrieved 5 October 2024.
allikas: https://en.wikipedia.org/wiki/Naranja_X