DBZ Marketplace Online Limited (trading as Debenhams, formerly Debenhams.com) is an online retailer owned by the namesake Debenhams Group. The company was formed in 2021 after Boohoo purchased the website operations and rights to the name of the department store group Debenhams, which had entered liquidation.

History

In January 2021, Boohoo Group purchased the Debenhams intellectual property and associated website operations from the administrators for £55 million.[1] On 12 April 2021, Boohoo relaunched Debenhams.com with a new full range of products and brands, mostly brands owned by Boohoo.[2] Debenhams' remaining stores continued to trade separately to the website operation until their closure in May that year.[3]

Boohoo Group's acquisition of the Debenhams brand honoured a pre-existing franchise agreement with Alshaya Group, who operate Debenhams Middle East across five countries.[4]

Debenhams.com Beauty

In December 2021, Boohoo Group opened a physical Debenhams.com Beauty outlet in the Manchester Arndale shopping centre.[5] This followed previous comments from Boohoo's Group Chief Executive John Lyttle to The Times that some beauty brands had refused to supply products to Debenhams.com unless it had a physical store presence, thus Boohoo planned to open one physical Debenhams-branded beauty store outside London to meet these requirements.[6][7] No further physical stores are expected to be opened.[8]

References

  1. ^ "Boohoo buys Debenhams brand and website for £55m". BBC News. 25 January 2021. Retrieved 25 January 2021.
  2. ^ "12 April 2021: Frequently Asked Questions". Debenhams. Retrieved 25 April 2021.
  3. ^ Davey, James (5 May 2021). "After 242 years it's goodbye, last Debenhams to close on May 15". Reuters. Retrieved 5 May 2021.
  4. ^ "Alshaya Group announces exciting new partnership with leading global digital group boohoo group plc to evolve and expand Debenhams in the Middle East". www.alshaya.com. Retrieved 2025-02-25.
  5. ^ "Boohoo opens doors to "Debenhams Beauty" store - Retail Gazette". www.retailgazette.co.uk. 3 December 2021.
  6. ^ "Boohoo's Debenhams beauty store a 'savvy' move". Drapers. 16 June 2021. Retrieved 20 June 2021.
  7. ^ Armstrong, Ashley (15 June 2021). "Boohoo to reopen Debenhams — but just one shop". The Times. ISSN 0140-0460. Retrieved 20 June 2021.
  8. ^ Butler, Sarah (3 December 2021). "Debenhams returns to high street with Manchester beauty store". The Guardian.
Allikas: https://en.wikipedia.org/wiki/Debenhams_(online_retailer)
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