For Rebel Sport in New Zealand, see Briscoes Group.

Rebel (formerly Rebel Sport) is an Australian sport equipment and related apparel chain. It is a subsidiary of Super Retail Group. The company has more than 160 stores across Australia and over 6,000 employees.[1]

History

Rebel store in Stockland shopping centre, Rockhampton, Queensland, 2022

Rebel Sport was established in 1985 with its first store in Bankstown.[2] After being listed on the Australian Securities Exchange in 1993,[3] it was purchased by Harvey Norman in July 2001.[4]

Archer Capital acquired Amart Sports in 2004.[5] Amart was a big format sports store headquartered in Queensland. Archer Capital also merged its acquisitions of South Australian-based Rowe & Jarman, smaller format stores doing business in Western Australia, South Australia, Northern Territory, Victoria and Tasmania to complement Amart Sports. Rowe & Jarman became known as Amart Sports.[5][6][7] In 2007, Archer Capital acquired Rebel Sport and consolidated its sports retail businesses into it.[citation needed]

In 2011, Amart Sports was acquired by Super Retail Group.[5] In 2017, the Amart Sports brand was discontinued and merged into the Rebel Sport brand.[8][9][10][11] The merger was designed to allow a focus on a single sporting goods brand and reduce costs.

In 2012, Rebel Sport dropped the word "sport" from its name and adopted a new logo and black and yellow branding.[12]

Brands

Rebel stocks a number of well known international brands, including Nike, Asics, Adidas, Puma and Under Armour.

Ell & Voo is an activewear brand owned by Rebel.[13]

Sponsorships

On 25 November 2015, Rebel signed on as Women's Big Bash League's naming rights sponsor and also become the official online retail store of Cricket Australia.[14] Rebel sponsored the Rebel Sport Masters, a Tier 2 golf tournament on the Australasian PGA Tour held in January 2018 at Wainui Golf Club, Wainui, New Zealand.

References

  1. ^ "About Us – rebel". rebelsport.com.au. Retrieved 29 October 2024.
  2. ^ About Rebel Rebel
  3. ^ Float unveiled for Rebel Sport Canberra Times 2 November 1993 page 11
  4. ^ Results for six months ended 28 December 2002 Rebel Sports 12 March 2003
  5. ^ a b c "Super Retail buys Rebel Group for $610m". The Australian.
  6. ^ "Harvey staying out of the buy-out reveals much about Archer's shot at Rebel". The Age. 9 November 2006. Retrieved 28 February 2016.
  7. ^ "Super Retail looks to expand after Rebel buy". The Australian. 18 October 2011. Retrieved 28 February 2016.
  8. ^ "Rebel - Super Retail Group". Super Retail Group. Retrieved 29 September 2020.
  9. ^ "Super Retail gives Amart Sports the boot as Amazon looms". Australian Financial Review. 24 July 2017. Retrieved 29 September 2020.
  10. ^ "'The Amart Sports brand has been a strong performer'". News.com.au. 25 July 2017. Retrieved 29 September 2020.
  11. ^ "The end of Amart Sports". The Courier-Mail. 25 July 2017. Retrieved 29 September 2020.
  12. ^ "Rebel rebrands to black and yellow to tackle premium market". Marketing Magazine. 3 December 2012. Archived from the original on 16 January 2019. Retrieved 16 January 2019.
  13. ^ "Super Retail Group | Shop Ethical! Company profile".
  14. ^ "rebel throws support behind Women's BBL". bigbash.com.au. Retrieved 28 February 2016.
Allikas: https://en.wikipedia.org/wiki/Rebel_Limited
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