Eitaa (Persian: ایتا) is an Iranian cloud-based, cross-platform, social media, instant messaging (IM) and VoIP service developed by Eitaa Inc.[2] It is the most popular messaging app in Iran, with more than 70 million users and the largest messaging app based in West Asia.[3][4][5] Eitaa enables users to send text and voice messages, share images and videos, make voice and video calls, share files and locations, pay bills, and access AI and services.[6][3]

Eitaa is available on Android, iOS, macOS, Windows, Linux, and the web. Registration requires a mobile telephone number.[6][3]

History

Eitaa was introduced as part of Iran's growing digital ecosystem. Over the years, it has become the most popular messaging app in Iran, meeting the communication, business, and social networking needs of both domestic and international users.[7][8]

Features

Eitaa has a range of features designed for communication and user experience. These include text and voice messaging, multimedia sharing, voice and video calls, and file sharing. It has unlimited cloud storage and is usable internationally. The platform also provides payment services for tasks such as paying bills, making purchases, and conducting transactions securely and has two step verification for securing accounts. Users can share their real-time location and access a variety of services through bots, including customer support and bill payments.[8]

Message Exchange Bus (MXB)

Main article: Message Exchange Bus

Eitaa is connected to the Message Exchange Bus (MXB), which is a technology that connects major Iranian messaging platforms like Bale, Eitaa, Soroush, Rubika, Gap and iGap and enables users to send messages and files, make voice and video calls and more to more than 100 million users between these apps without needing a separate account for each one , offering communication regardless of the platform used. This system is instrumental in creating a unified messaging ecosystem in Iran and is created for the first time in Iran.[9][10][11][12]

Social networking

Eitaa has some social networking features, including the ability for users to follow public accounts, participate in channels, share updates, photos, and videos. While the platform is widely adopted for social interaction, its features aim to meet a broad range of user needs, contributing to its growing use as a social platform.[13][8]

Services

Banking Services

Eitaa offers banking features, including bill payments, account recharges, and other financial tasks. These services are integrated into the app, allowing users to perform various financial transactions.[8][14]

Bots and AI

Eitaa includes AI-powered bots that assist with tasks such as subscription management, business services, and customer support. These bots are intended to automate certain processes within the app.[8][7]

Availability

All of Eitaa 's features are available internationally, including messaging, voice and video calls, file transfers, Social Networking Services, bots and AI.

Eitaa was removed from both the Google Play Store and the Apple App Store, along with several other Iranian apps. This removal came as part of a broader action taken by these American platforms to restrict access to apps from Iran. Despite this, Eitaa continues to be available through other app stores like Bazaar and Myket and to direct download, maintaining its user base.[3][15]

See also

References

  1. ^ "Eitaa Messenger". Retrieved 2024-12-26.
  2. ^ "پیام رسان ایتا". ایتا (in Persian). Retrieved 2024-12-31.
  3. ^ a b c d "+40 million downloaded Eitaa in Bazaar".
  4. ^ "+25 million downloaded Eitaa in Myket". Myket (in Persian). Retrieved 2025-03-04.
  5. ^ "Eitaa surpasses 20 million daily active users". Fars (in Persian). Retrieved 2025-03-04.
  6. ^ a b "Eitaa 6.5.12 – Download Eitaa for Android – New update of the Iranian messaging app + Windows". Farsroid.io. 2020-06-30. Retrieved 2024-12-31.
  7. ^ a b "Eitaa APK for Android Download". PGYER APKHUB. Retrieved 2024-12-31.
  8. ^ a b c d e "AnyTopic". www.anytopic.io. Retrieved 2024-12-31.
  9. ^ "Fifth Iranian Domestic Messenger Joined the MXB". en.ito.gov.ir (in Persian). Retrieved 2024-12-31.
  10. ^ "چگونه اتصال متقابل بین پیام‌رسان‌ها را فعال کنیم؟/ پاسخ به چند شبهه". ایرنا (in Persian). 2023-04-25. Retrieved 2024-12-31.
  11. ^ "Digital Platforms and Services". en.ito.gov.ir (in Persian). Retrieved 2024-12-31.
  12. ^ "نحوه فعال سازی قابلیت اتصال متقابل در پیام‌رسان‌های داخلی + فیلم". ایسنا (in Persian). 2023-04-25. Retrieved 2024-12-31.
  13. ^ رضائی, مهدیه (2018-08-23). "(The Impact of Native Social Networking on Promoting Student's Environmental Attitude (Case Study: Eitaa". فصلنامه علمی آموزش محیط زیست و توسعه پایدار (in Persian). 6 (4): 53–66. ISSN 2322-3057.
  14. ^ "ایتا - کانال رسمی بانک مسکن". Eitaa (in Persian). 2024-12-21. Retrieved 2024-12-31.
  15. ^ "SATRA calls for explanation after Google Play removes Iranian apps". Tehran Times. 2021-09-15. Archived from the original on 2021-09-20. Retrieved 2023-03-04.
Allikas: https://en.wikipedia.org/wiki/Eitaa_Messenger
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