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There is a distinction between analysis and analytics. Both terms are data-driven. However, analytics is a much broader term that includes analysis, but starts first with (data) wrangling, pre-processing, then analysis, and also includes modeling, inference, and visualization. 141.213.169.143 (talk) 21:01, 1 October 2019 (UTC)[reply]
@Tommyren: See Talk:Data mining#Merge Analytics into Data mining. I have analytically taken up the challenge of being innovatively positively proactively active in suggesting a strategic decision to maximise performance results of this set of Wikipedia pages. If the previous sentence sounds like nonsense, then just see the merge proposal. :) Boud (talk) 15:14, 30 June 2022 (UTC)[reply]
The only substantive difference between analytics and analysis is that "analysis" is the active contemplation of information, without regard for its source, and "analytics" is at its root the analysis of data-information encoded in some media from which it can subsequently be read.
In practical terms analytics is shorthand for data analysis. One of the problems with the nomenclature is the influence of marketeering that seeks to, and has largely been successful at, framing analytics as encompassing the universe of electronic data-processing technologies and their applications.
Proponents of large, complex, complicated technology-based data manipulation & sophisticated analysis, e.g. statistical model-fitting, seek to frame analytics' essence in the broadest possible terms.
One of the largely unacknowledged truths of analytics is that, contrary to the conventional analytics paradigm, data analysis is the first, universal, and last, activity in all scenarios; nothing can happen with data until it is analyzed and understood to at least a reasonably robust degree, nothing of valuse can be done with it unless analysis of the inputs and outputs of every data-manipulation operation verify correctness, and no sense can be made of processed data except through its analysis. CGerrard (talk) 19:40, 9 December 2022 (UTC)[reply]