Oiselle, French for bird,[1] is a women's running apparel company started by Sally Bergesen in Seattle in 2007.[2]
Oiselle was the first women-only brand to sponsor college athletes when they provided the uniforms for Yale's track and cross country teams.[3][4] They also sponsor professional athletes, with athlete advisor Lauren Fleshman. As of February 2025, current sponsored athletes include Carmen Graves, Maria Michta-Coffey, and Allie Ostrander.[5] The company was the first brand to sponsor a pregnant athlete in 2013. Other runners have included Kara Goucher.[6][7]
References
- ^ Miller, Jen A. (2017-04-12). "Paying to Run with — and for — Oiselle". Retrieved 2022-10-19.
- ^ "Our Story". Oiselle. Retrieved 2023-04-18.
- ^ Hetzel, Megan (2016-01-19). "Multi-Year Under Armour Deal With Yale Ends Oiselle Sponsorship of Running Teams". Retrieved 2022-10-19.
- ^ Crouse, Lindsay (2015-09-29). "Oiselle, Women's Athletic-Apparel Brand, Lines Up With Yale". The New York Times. ISSN 0362-4331. Retrieved 2022-10-19.
- ^ "MEET THE ATHLETES". OISELLE. Retrieved 2025-02-17.
- ^ Butler, Charles (2014-07-09). "Oiselle Wants to Be a Different Kind of Apparel Brand". Retrieved 2022-10-19.
- ^ Corr, Amy (2022-01-27). "A Running Brand for Women, by Women: The Flight of Oiselle". Retrieved 2022-10-19.