Not to be confused with Dell or Deel (company).

Deli Group (simplified Chinese: 得力集团; traditional Chinese: 得力集團), fully referred to as Deli Group Co., Ltd., commonly known as Deli,[1] is a Chinese stationery maker[3] founded by Fujun Lou in 1981.[4] The company focuses on the fields of office and school supplies.[5] It owns several sub-brands, including Deli Tools, Deli Plus, Deli Genius, Agnite, Nusign, and Dmast.[6] As of October 2018, it was the largest stationery manufacturer in Asia.[7] The company also set up product design centers in Shanghai, Seoul, and Tokyo.[8]

In addition to stationery products, Deli also manufactures office equipment, sporting goods, and tools.[6] Headquartered in Ningbo, it also established operations in overseas markets, such as India,[9] Indonesia,[10] and Malaysia.[11] In February 2019, the company became a supplier to the United Nations Population Fund.[12] In September 2024, it broke ground for its new stationery factory in Vietnam, with a total investment of $270 million.[13]

In 2021, Deli made the 2021 China's Top 500 Private Enterprises List.[14] It was included in the List again in 2023[15] and 2024.[16] According to research firm IBISWorld, as of February 2023, it was ranked first in terms of market share in the stationery and office supplies manufacturing industry in China.[17] In October 2024, the company was listed as one of the key players in the global office stationery market in a TechSci Research report.[18]

History

Deli Global Brand Ambassador--Hu ge

Deli was formed in 1981. In 1995, the Deli brand was officially launched. In 1997, Fujun Lou established Ningbo Deli Group Co., Ltd., which was positioned as a comprehensive stationery supplier.[19] In 1998, it entered the overseas market.[6]

Deli Headquarter

In 2011, Deli signed a strategic cooperation with Jingdong.[20] In 2015, the company forayed into the printer industry.[21] In 2016, its Warsaw and Chicago branches were set up.[6]

In October 2016, Deli Group founded Deli Tools,[22] which is a tool brand whose main products are power tools, hand tools, gardening tools, and accessories.[6] In 2017, the sales of the company reached 10 billion yuan.[19]

In 2018, Deli introduced laser and inkjet printers.[23] In October, it collaborated with India-based Linc.[24] In the same year, the company ventured into the Indonesian market.[25] In May 2019, it set up a JV with Japanese stationery maker PLUS.[26]

In 2018, Deli Group established its overseas production base in Vietnam and formed the Deli Vietnam Company Limited, and it began building its factory in July 2019. The company is based in Bac Ninh, Vietnam, its products cover more than 40 categories including school supplies, glue, whiteboards, stationery for school, and electronic calculators. [27]

On September 28, 2024, Deli Group held a groundbreaking ceremony for its Hai Duong factory in the Dai An Industrial Zone, Vietnam, attended by key officials including Deputy Prime Minister and Minister of Finance Ho Duc Phoc, Deputy Secretary of the Hai Duong Provincial Party Committee and Chairman of the People's Committee Le Ngoc Chau, and Deli Group President Lou Fuan. The Hai Duong factory covers an area of 212480 square meters with a total investment of $270 million, expected to be completed by March 2026 and to begin production in the first half of 2026. This project represents not only an expansion of Deli’s production in Vietnam but also a new breakthrough in the scale of the Group's overseas investment.[28]

Sub-brand

Demast

Demast promotional photo

Dmast is a Sino-French joint venturebrand between Deli and Pebeo. Thebrand is about self-expression in anadventure led by passion that relys onthe journey itself.[29]

Deli Office

Deli office is one of the leadingbulk ofice stationery suppliers in theworld, providing the global market withaffordable, trustworthy, one-stopproducts and solutions. Deli bringsquality and efficiency to every office.

Deli School

Deli School Logo

Deli School is a brand that focuses ondesign, affordability, and userexperience for all students. its goal isto support children's development withinspiring solutions and make studyingmore enjoyable.[30]

Nusign

Nusign is a high-end and stylish boutique creative sub-brand of Deli. It's a design-focused brand with a distinct style, aiming to offer consumers innovative and iconic fashion and quality products. Nursing shows an avant-garde and independent lifestyle attitude, offering consumers a fresh and distinctive experience.[31]

Agnite

Agnite photo

A new sports brand designed by a top German design team, was launched by Deli Group in April 2017. The production line of Agnite covers basketball, football, volleyball, tennis, badminton, table tennis, fitness supplies, swimming supplies, sports protection products, and other categories.[32]

Deli Plus

Deli Plus brings bespoke officefurniture products & services to allwork scenarios. Leveraging its robust multi-channel resources, Deli Plus creates exquisite quality products with modern European designs and is deeply committed to providingcustomers with innovative andempowering furniture.

Deli tools

Deli tools photo

The Deli Tools brand delivers a full range of hand tools, power tools, andsupportive services with guaranteedquality and value. Deli Tools is are liable mate for workers and DIYers alike.[33]

JISHI

JISHl is a professional group-buying platform for companies andgovernments and features transparent shared, and easy-to-use supplyservices. With strong resourceintegration based on Deli Group'snationwide logistics network, JISHl is pushing the limits and continuously improving group-buying efficiency.

Deli Genius

Deli Genius Promotional Photo

As an educational brand owned by DeliGroup Co., Ltd. China, Deli Genius is committed to helping parents explore the potential of children, and create awonderful infinite childhood.

References

  1. ^ a b "Omega Distribution holds Deli Dealer's Summit". The Daily Observer. March 4, 2018.
  2. ^ "Deli Appoints Son Tung M-TP as Brand Ambassador". VnExpress. March 6, 2023.
  3. ^ Charlie Sorrel (March 28, 2011). "Mechanical Pencil Sharpener Disguised as Cute Retro Camera". Wired.com. Wired.
  4. ^ Hernowo Anggie (December 11, 2022). "Agnez Mo Partners with Deli Indonesia". Liputan6.com.
  5. ^ "Deli Group Accelerates Its Global Expansion". The Paper. July 7, 2017.
  6. ^ a b c d e "Deli Group Turns 43". Ta Kung Pao. December 15, 2024. Archived from the original on December 18, 2024.
  7. ^ "Linc Pen ties up with Chinese stationery major". Business Standard. Press Trust of India. October 29, 2018.
  8. ^ "Stationery Industry Boosts Ninghai's Economic Growth". China Youth Daily. December 6, 2018.
  9. ^ HT Correspondent. "Chinese stationery brand Deli forays into India". Hindustan Times. April 11, 2009.
  10. ^ "Deli and AGNEZ MO Team Up to Define #TemanSuksesku". Jakarta Globe. February 16, 2023. Archived from the original on March 20, 2023.
  11. ^ Farah Adilla (July 10, 2020). "Jadi Imaging to sell Nusign premium stationeries". New Straits Times.
  12. ^ Shan Yuzifeng (January 10, 2020). "Manufacturing Industry in Ningbo Sees New Opportunities" (PDF). Ningbo Daily. Archived (PDF) from the original on November 8, 2024.
  13. ^ "China's stationery manufacturer Deli starts work on $270 mln plant in northern Vietnam". ProQuest. September 30, 2024.
  14. ^ Su Ding (September 30, 2021). "Huawei Heads List of China's Top 500 Private Companies". The Paper.
  15. ^ Feng Xuan; Yang Gaifu; Yuan Fang. "China Releases the 2023 List of Top 500 Private Enterprises" (PDF). Ningbo Daily. September 13, 2023. Archived (PDF) from the original on November 8, 2024.
  16. ^ "2024 China's Top 500 Private Enterprises List Released". All-China Federation of Industry and Commerce. October 12, 2024.
  17. ^ Sissi Zhang (March 28, 2023). "Stationery and Office Supplies Manufacturing in China". IBISWorld.
  18. ^ "Global Industry Size, Share, Trends, Opportunity, and Forecast, 2019-2029F". Research and Markets. October 18, 2024.
  19. ^ a b Chen Sheng (May 31, 2023). "Deli Real Estate Turns 19". Caijing.
  20. ^ Martin J. Liu; Jun Luo (2019). China Branding: Cases from Zhejiang. Springer. p. 135. ISBN 978-981-13-9318-1.
  21. ^ "Deli Group Launches Numerous Color Printers". Xinhua News Agency. August 19, 2022. Archived from the original on June 18, 2024.
  22. ^ "About Deli Tools". www.delitoolsglobal.com. December 12, 2024.
  23. ^ Chen Zui (July 3, 2020). "Japanese and American Brands Dominate China's Printer Market". The Paper.
  24. ^ Vivek Punj (October 29, 2018). "Chinese stationery giant Deli partners with Linc to enter India". Business Today.
  25. ^ Sheila Respati (February 18, 2023). "Deli Indonesia Officially Launches Products in Collaboration with Agnez Mo". Tribunnews.com.
  26. ^ "Japanese Stationery and Office Product Maker PLUS Establishes JV with Deli Group". The Nikkei. August 13, 2020.
  27. ^ "Vietnam Factory". Deli Group Co., Ltd. Retrieved February 22, 2025.
  28. ^ "Deli Group's Hai Duong Factory Groundbreaking Ceremony Marks a New Chapter for the Future". Deli Group Co., Ltd. Retrieved February 22, 2025.
  29. ^ "Dmast Coloring Painting Products - Deli Group". Deli Group Co., Ltd. Retrieved February 22, 2025.
  30. ^ "Deli Stationery: School Stationery Products, Stationery Items Supplier/Manufacturer In China". Deli Group Co., Ltd. Retrieved February 22, 2025.
  31. ^ "Deli NUSIGN - Stationery Supply | Deli Group". Deli Group Co., Ltd. Retrieved February 22, 2025.
  32. ^ "Agnite - Deli Group". Deli Group Co., Ltd. Retrieved February 22, 2025.
  33. ^ "Deli Tools". Deli Group Co., Ltd. Retrieved February 22, 2025.
Allikas: http://en.wikipedia.org/wiki/Deli_(company)
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