"Tabú" (transl. "Taboo") is a song by Spanish singer-songwriter Pablo Alborán and American singer Ava Max. It was released on 6 November 2019.

Background and promotion

On 25 October 2019, Alborán started posting cryptic illustrations of a group called El Clan.[1] According to the captions, all of the figures are connected to flashbacks Alborán's character once experienced and were collectively aimed at a project called "Tabú" which would be out on 6 November.[2] Three days later, Alborán posted the image of a partially masked Ava Max and hinted at a possible collaboration. Both artists confirmed the song "Tabú" a day after that.[3][4] The singers performed the song live for the first time a few days before release.[5]

Music video

The music video was released on 6 November 2019 and was directed by Santiago Salviche.[6] The release of the video was broadcast live at Callao Square in Madrid.[7] According to Diario Sur, the video is based on classic tragedies like Blood Wedding and Romeo and Juliet but with a futuristic spin, reminiscent of Blade Runner or Mad Max.[6] Thematically, the video deals with a man falling in love just before getting married, therefore breaking a "taboo".[8]

Personnel

Credits adapted from Tidal.[9]

Charts

Weekly charts

Chart performance for "Tabú"
Chart (2019–2020) Peak
position
Chile (Monitor Latino)[10] 10
Mexico Airplay (Billboard)[11] 10
Puerto Rico (Monitor Latino)[12] 11
Spain (PROMUSICAE)[13] 13
US Latin Pop Airplay (Billboard)[14] 21

Year-end charts

2020 year-end chart performance for "Tabú"
Chart (2020) Position
Puerto Rico Streaming (Monitor Latino)[15] 97
Spain (PROMUSICAE)[16] 90

Certifications

Certifications for "Tabú"
Region Certification Certified units/sales
Peru[17] Gold  
Spain (PROMUSICAE)[16] 2× Platinum 80,000

Sales+streaming figures based on certification alone.

Release history

Release history and formats for "Tabú"
Region Date Format(s) Label Ref.
Various 6 November 2019 Warner [18]

References

  1. ^ "Pablo Alborán estrena el vídeo de "Tabú", su temazo junto a Ava Max, en la plaza de Callao". Europa FM (in Spanish). 6 November 2019. Retrieved 6 November 2019.
  2. ^ Rodríguez, Christian (30 October 2019). "Así suena el adelanto de "Tabú", la canción de Pablo Alborán y Ava Max". Cosmopolitan (in Spanish). Retrieved 6 November 2019.
  3. ^ "CONTINUARÁ... #Tabú #PabloAlborán&AvaMax TO BE CONTINUED #Tabú #PabloAlborán&AvaMax". Archived from the original on 2021-12-25. Retrieved 6 November 2019 – via Instagram.
  4. ^ Fernandez, Suzette (29 October 2019). "This Week in Latin Notas: Pablo Alborán Announces a Collaboration With Ava Max & More". Billboard. Retrieved 6 November 2019.
  5. ^ Villacañas, Javier (6 November 2019). "Así se ha vivido el estreno mundial de "Tabú", la canción de Pablo Alborán y Ava Max". Cadena 100 (in Spanish). Retrieved 6 November 2019.
  6. ^ a b Sotorrío, Regina (6 November 2019). "Pablo Alborán presenta su nuevo tema, 'Tabú', en Madrid". Diario Sur (in Spanish). Retrieved 6 November 2019.
  7. ^ "Pablo Alborán estrena sencillo "Tabú" ft Ava Max con transmisión en vivo". IHeartRadio Mexico (in Spanish). 6 November 2019. Retrieved 6 November 2019.
  8. ^ Herrero, Javier (6 November 2019). "Así suena "Tabú", lo nuevo de Pablo Alborán con Ava Max". Levante-EMV (in Spanish). Retrieved 6 November 2019.
  9. ^ "Tabú / Pablo Alborán, Ava max – Tidal". Tidal. 6 November 2019. Retrieved 6 November 2019.
  10. ^ "Top 20 Chile General – Monitor Latino". Archived from the original on 31 July 2020. Retrieved 26 December 2020.{{cite web}}: CS1 maint: bot: original URL status unknown (link)
  11. ^ "Ava Max Chart History (Mexico Airplay)". Billboard. Retrieved 26 December 2020.
  12. ^ "Top 20 Puerto Rico General – Monitor Latino". Archived from the original on 21 April 2020. Retrieved 21 April 2020.{{cite web}}: CS1 maint: bot: original URL status unknown (link)
  13. ^ "Pablo Alborán & Ava Max – Tabú" Canciones Top 50. Retrieved 21 June 2020.
  14. ^ "Ava Max Chart History (Latin Pop Songs)". Billboard. Retrieved 26 December 2020.
  15. ^ "Puerto Rico General Top 100 monitorLATINO / General - Audiencia" (in Spanish). Monitor Latino. 2020. Archived from the original on 13 August 2021. Retrieved 7 May 2022.
  16. ^ a b "Top 100 Songs Annual 2020" (in Spanish). Productores de Música de España. Retrieved 7 May 2022.
  17. ^ "Pablo Alborán recibe el año con disco de oro – Diario UNO". Archived from the original on 26 December 2020. Retrieved 26 December 2020.
  18. ^ "Tabú - Single by Pablo Alborán & Ava Max on Apple Music". iTunes. 6 November 2019. Retrieved 6 November 2019.
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