Vintage Cellars is an Australian liquor chain owned by Coles Group and is positioned at the higher end of the market compared to Liquorland and First Choice Liquor Market, the Coles Group's other liquor brands.[1]
History
Vintage Cellars was established in 1951 by Jack Edwards and Edward Hayward with the first store opening on Gawler Place, Adelaide.[2] As at June 2018 there were 84 Vintage Cellars stores.[3]
In September 2024, Coles announced it would begin a pilot program to rebrand some Vintage Cellars stores as Liquorland Cellars.[1][4]
References
- ^ a b Yun, Jessica (2024-09-03). "Coles set to axe Vintage Cellars and First Choice brands as it takes fight to Dan Murphy's". Sydney Morning Herald. Retrieved 2024-09-05.
- ^ Vintage Cellars is 70 Vintage Cellars
- ^ Information Memorandum Herbert Smith Freehills 20 November 2018
- ^ Magennis, Molly (2024-09-04). "Selected Vintage Cellars and First Choice Liquor Market stores to be converted to Liquorland". 7NEWS. Retrieved 2024-10-30.
