UPL Co., Ltd (株式会社ユーピーエル), formally known as Universal Playland (ユニバーサルプレイランド), was a video game production company headquartered in Oyama, Tochigi, Japan. It was founded in 1972 as a subsidiary of Universal Entertainment.^[1] On November 1, 1983, the company was renamed to "UPL Co. Ltd". UPL filed for bankruptcy in March 4, 1992.

Near the end of UPL's business, Tsutomu Fujisawa (March 8, 1959 ~ February 28, 1998) later established a new video game company called Scarab, which renamed itself several years later as feelplus.

In May 2016, UPL sold its rights to Hamster Corporation who then released the company's games through the Arcade Archives lineup.

• Mouser (released in North America by Cosmos)
• Nova 2001 (released in North America by Universal)
• Ninja-kun Ma-jou no Bouken (released by Taito)
• Penguin-kun Wars
• Raiders5
• XX Mission (released in North America by United Artists Theatre Amusements)
• Ark Area
• Mutant Night
• Ninja-Kid II (released in the USA by World Games as Rad Action, and by United Amusements as JT-104)
• Atomic Robo-Kid (released in North America by Nikom)
• Omega Fighter (released in North America by American Sammy Corporation)
• Otogizoushi Urashima Mahjong
• Task Force Harrier (released in North America by American Sammy Corporation)
• Bio-ship Paladin (released in North America by American Sammy Corporation)
• US-AAF Mustang
• Vandyke
• Acrobat Mission
• Black Heart
• Koutetsu Yousai Strahl

• Ninja Taro (published outside of Japan by American Sammy)

• Atomic Robo-Kid (ported by Treco)
• Bio-ship Paladin (ported by Aisystem Tokyo)

• Atomic Robo-Kid (ported by System Sacom)

• Acrobat Mission (ported by Teichiku)
• Super Ninja-kun (published by Jaleco)

• Atomic Robo-Kid Special
• Gomola Speed

• Jaleco

• UPL-Grave Digger: The legend begins once more... - a grave website created by UPL employees dedicated to the company. (in Japanese)
• UPL Co., Ltd profile at MobyGames