The event will feature a number professional wrestling matches with different wrestlers involved in pre-existing scripted feuds, plots, and storylines. Wrestlers are portrayed as either heels (those that portray the "bad guys"), faces (the "good guy" characters), or tweeners (characters that are neither clearly a heel or a face) as they follow a series of tension-building events, which culminate in a wrestling match or series of matches as determined by the promotion. Storylines were played out on the twenty-first season of the NWA's weekly series, Powerrr.[2]
At NWA 76, Natalia Markova won the Burke Invitational Gauntlet after last eliminating Tiffany Nieves, granting her an opportunity at the NWA World Women's Championship.[3] Markova would invoke her title shot on the November 19 episode of NWA Powerrr, where she challenged Kenzie Paige for the title. However, the match ended on a disqualification after Nieves came out and attacked Paige, costing Markova the match.[4] Nieves, who had been critical of Markova's various opportunities at the title, would later admit in an exclusive interview to interfering in order to prevent Markova from becoming champion.[5] As a result of this and the lingering feud between the two women, the NWA announced on November 27 that Markova and Nieves would face off at Looks That Kill in a steel cage match, marking the first women's cage match in professional wrestling held in the state of Alabama.[6]
At Samhain 2, "HollyHood" Haley J defeated Natalia Markova and Kylie Paige in a three-way elimination match to become number one contender to the NWA World Women's Championship,[7] for which she will challenge Kenzie Paige at Looks That Kill.[8]
Also at Samhain 2, Daisy Kill and Talos became number one contenders to the NWA World Tag Team Championship after defeating The Immortals (Kratos and Odinson).[7] The NWA would later announce that Kill and Talos would challenge champions Mike Knox and Trevor Murdoch for the titles at Looks That Kill.[9]
