Hayu (stylized as hayu and pronounced /ˈheɪjuː/ HAY-yoo)[1] is an American-owned global over-the-top subscription video on-demand streaming television service, introduced in 2016.
The service is operated by a United Kingdom-based subsidiary of U.S. media company NBCUniversal, a division of Comcast, and primarily features content from NBCUniversal's American media properties.[2][3]
Overview
From NBCUniversal, Hayu is the first all-reality subscription video-on-demand streaming service of its kind – offering every episode and every season of a broad selection of reality TV franchises, all in one place and available the same day as the USA. The majority of Hayu’s content premieres on NBCU’s US channels: Bravo, E! and Oxygen. [4]
Hayu is available in 45 markets (outside the US) including: Albania, Andorra, Australia, Austria, Belgium, Bosnia, Bulgaria, Canada, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hong Kong, Hungary, Iceland, Ireland, Italy, Kosovo, Latvia, Lithuania, Luxembourg, Malta, Montenegro, the Netherlands, New Zealand, North Macedonia, Norway, the Philippines, Poland, Portugal, Romania, Serbia, Singapore, Slovakia, Slovenia, Spain, Sweden, Switzerland, Turkey and the United Kingdom on a full array of devices (mobile, tablet, laptop, connected TVs and selected consoles) at www.Hayu.com.[5] [6] [7] [8] [9] [10] [11] [12][13]
In July 2024, NBCUniversal expanded Hayu to ITV’s premium streaming service in the UK, ITVX.[14]
Selected Programming
- Below Deck
- Below Deck Down Under
- Below Deck Mediterranean
- Below Deck Sailing Yacht
- The Real Housewives (Dallas, Lagos, Melbourne, Cheshire, Johannesburg, Auckland, Toronto, D.C., Dubai, Vancouver, Miami, Durban, Potomac, Beverley Hills, Sydney, Atlanta, New Jersey, Orange County, New York City & Salt Lake City)
- Million Dollar Listing
- Top Chef
- Vanderpump Rules
- Southern Charm
- Summer House
- Winter House
References
- ^ "Hayu". www.youtube.com. 25 February 2016. Archived from the original on 23 April 2016. Retrieved 27 January 2018.
- ^ "Terms and Conditions". Hayu.com. Retrieved February 10, 2025.
The hayu Service is provided by Universal Pictures Subscription Television Limited, a company registered in England and Wales
- ^ Lindzon, Jared (January 13, 2025). "What reality TV-loving Canadians can expect from streaming giant Hayu in 2025 — and what's with that name, anyway?". Toronto Star. Retrieved February 10, 2025.
The Toronto-born, London, England-based head of the American media giant's international reality streaming platform[...]
- ^ "What is Hayu". Hayu.
- ^ "NBCU to launch reality SVoD service hayu in UK, Ireland and Australia". Digital TV Europe. Retrieved 11 February 2016.
- ^ "NBCU's Reality Streaming Service Hayu Launches in Three New Territories (EXCLUSIVE)". Variety. Retrieved 10 December 2018.
- ^ "NBCU Launches Hayu In Canada; Discovery Brings Walter Presents To Italy – Global Briefs". Deadline. 2 May 2018. Retrieved 2 May 2018.
- ^ "NBCUniversal to Launch Reality-TV Streaming Service Hayu in Nordics (EXCLUSIVE)". Variety. 14 September 2017. Retrieved 14 September 2017.
- ^ "NBCUniversal Reality TV Streamer Hayu Launches in 11 More Countries". Hollywood Reporter. 18 February 2021. Retrieved 18 February 2021.
- ^ "NBCUniversal Reality TV Streamer Hayu to Launch in Central and Eastern Europe". Hollywood Reporter. 28 September 2022. Retrieved 28 September 2022.
- ^ "Hayu to launch in New Zealand". Broadband TV News. 29 September 2023. Retrieved 29 September 2023.
- ^ "NBCU Reality Streamer Hayu Launches in Germany, Austria". Hollywood Reporter. 18 November 2020. Retrieved 18 November 2020.
- ^ "NBC launches Hayu in Canada". Hollywood Reporter. Retrieved 4 October 2018.
- ^ "ITVX to launch Hayu Select this Summer". ITV. Retrieved 3 July 2024.