The 2010 William Jones Cup was the 32nd tournament which took place in Taipei from July 14–20.
Men
Standings
| Team | Pld | W | L | PF | PA | PD | Pts |
|---|---|---|---|---|---|---|---|
 Iran
|
6 | 6 | 0 | 510 | 413 | +97 | 12 |
 Lebanon
|
6 | 5 | 1 | 501 | 425 | +76 | 11 |
 Japan
|
6 | 4 | 2 | 513 | 459 | +54 | 10 |
 Smart Gilas
|
6 | 3 | 3 | 473 | 447 | +26 | 9 |
 Chinese Taipei
|
6 | 2 | 4 | 521 | 494 | +27 | 8 |
| University All-Stars
|
6 | 1 | 5 | 402 | 510 | −108 | 7 |
 Australia
|
6 | 0 | 6 | 371 | 543 | −172 | 6 |
Results
All-tournament team
Women
Preliminary round
| Team | Pld | W | L | PF | PA | PD | Pts |
|---|---|---|---|---|---|---|---|
 Sinsegae Coolcat
|
3 | 3 | 0 | 293 | 189 | +104 | 6 |
| Chinese Taipei
|
3 | 2 | 1 | 302 | 173 | +129 | 5 |
| University All-Stars
|
3 | 1 | 2 | 284 | 235 | +49 | 4 |
 Kazakhstan
|
3 | 0 | 3 | 124 | 406 | −282 | 3 |
Knockout round
| Semi-finals | Final | |||||
| July 18 – Hsinchuang Gymnasium | ||||||
| Sinsegae Coolcat | 106 | |||||
| July 19 – Hsinchuang Gymnasium | ||||||
| Kazakhstan | 33 | |||||
| Sinsegae Coolcat | 80 | |||||
| July 18 – Hsinchuang Gymnasium | ||||||
| Chinese Taipei | 68 | |||||
| Chinese Taipei | 103 | |||||
| University All-Stars | 38 | |||||
| Third place | ||||||
| July 19 – Hsinchuang Gymnasium | ||||||
| Kazakhstan | 39 | |||||
| University All-Stars | 118 | |||||