Yurun Group

China Yurun Food Group Limited
中国雨润食品集团有限公司
Company typePrivately owned
IndustryMeat supplier
Founded1993
Headquarters,
Area served
People's Republic of China
Key people
Chairman: Zhu Yicai
ProductsPork
Number of employees
26,000[1]
WebsiteYurun Group Limited

Yurun Group Limited (SEHK1068) is the largest meat supplier in mainland China. It is headquartered in Nanjing, Jiangsu.[1] It operates in two food sectors, chilled meat and frozen meat, and processed meat products,[1] which are marketed under its brand names of Yurun, Furun, Wangrun, and Popular Meat Packing.[2][3]

It was listed on the Hong Kong Stock Exchange in 2005.[1][4]

Food sector expansion

Yurun acquired Haroulian, the Harbin Meat Union, in 2003 in the aftermath of the privatization and reorganization of Haroulian.[5] In 2007, it entered into an EUR 10,000,000 agreement with Fratelli Beretta to produce Italian-style meats in China under the Beretta brand.[6] The Ma'anshan Beretta factory opened in 2012.[7]

Yurun was the first company in Zhejiang to be approved for export to South Korea in 2010.[8]

In 2013, Yurun entered into an agreement with AFFCO Holdings to buy lamb rom AFFCO. By this time, Yurun has already started selling Wangrun-branded products to Australia and New Zealand.[8]

Diversification

Yurun's website lists the following constituent groups:[9]

  • Yurun Food Group (1068.HK)
  • Yurun Real Estate Group, founded 2002
  • Nanjing Central Emporium (Grp) Stocks Co.,Ltd, founded 1936, majority stakes acquired 2005
  • Yurun 2nd Construction Group, legally Jiangsu Lisheng Construction Engineering Co., Ltd., founded 2020
  • Yurun Construction Group, founded 1993
  • Yurun Hotel Management Group, founded 2011
  • Yurun Agricultural Products Group, founded 2009
  • Yurun Property Service Group (Jiangsu Yurun Property Service Co., Ltd), founded 2002

References

  • Yurun Group Limited – website for the larger conglomerate, in Simplified Chinese and English
  • Yurun Food – website for the food division, in Traditional Chinese and English
    • Simplified Chinese version, which is not accessible from the Traditional Chinese and English home pages
      • Yurun Brand page (list of products), which is also not directly accessible from the Simplified Chinese home page