Talk:Bobbie (company)

Edit request

I'd like to request the addition of three items to the end of the history section, to update the article. I have a conflict of interest so won't edit directly.

In May 2023, the company released its second product, an formula it calls “organic gentle”, designed for fussy babies.[1]

The company also operates Bobbie Labs, a research and development hub which invests in research to expand its product offerings.[2]

In July 2023, the company acquired pediatric nutrition company Nature's One, after closing a $70 million Series C funding round.[3]

References

  1. ^ McGrath, Maggie (May 19, 2023). "Startup Bobbie Proves There's Profit In Baby Formula Despite The Dominance Of Industry Giants". Forbes. Retrieved July 20, 2023.
  2. ^ Sousa, Rafaela (October 31, 2022). "Bobbie launches R&D hub to enhance infant nutrition". Foodbev. Retrieved July 20, 2023.
  3. ^ Hall, CHristine (July 12, 2023). "Infant formula company Bobbie takes in $70M to acquire Nature's One". Techcrunch. Retrieved July 20, 2023.

Fleetfoxes98 (talk) 21:12, 6 October 2023 (UTC)[reply]

Not done for now Please provide the WikiLinks for Bobbie Labs and Nature's One. When ready to proceed with the requested information, kindly change the {{Edit COI}} template's answer parameter to read from |ans=y to |ans=n. Regards,  Spintendo  18:29, 7 October 2023 (UTC)[reply]
 Done Requested text matches info in sources. STEMinfo (talk) 05:09, 11 October 2023 (UTC)[reply]

Edit request 2-20-24

Hi - Bobbie no longer manufacturers its products in Vermont. Can someone please change the information in the article? Below is the before and after text, with a source for the change.

−
The milk is sourced from [[Organic Valley]] milk from pasture-raised cows around the U.S. and is manufactured in [[Vermont]].
+
The milk is sourced from [[Organic Valley]] milk from pasture-raised cows around the U.S. and is manufactured in [[Ohio]].

References

  1. ^ Ellenberg, Celia (January 28, 2021). "This New FDA-Approved Baby Formula Brand Is Bridging the Gap between Lobbyists and Activists". Vogue. Retrieved 2023-03-27.
  2. ^ Daniels, Melissa (January 9, 2024). "Citing unprecedented demand, Bobbie temporarily limits formula sales". Modern Retail. Retrieved February 20, 2024.

Fleetfoxes98 (talk) 18:05, 21 February 2024 (UTC)[reply]

Not done for now: Hi, do you have any sources that can verify the change? I've had a quick look online and most articles I can find say both Vermont and Ohio as manufacturing locations, although these are from last year.

I'm happy to proceed with the change when a source is provided, please ping me (type @ then my name should appear) when you reply. Thanks, Encoded Talk to me! 23:36, 22 February 2024 (UTC)[reply]

I'm going to implement this request. The Modern Retail source is the most recent source, and only mentions Ohio as a manufacturing site. If any newer coverage appears that mentions Vermont, please post it here and ping me. STEMinfo (talk) 00:09, 6 March 2024 (UTC)[reply]
Hello - Bobbie manufactures one of its formulas in Heath, Ohio (Organic whole milk formula) but it continues to use Perrigo as a co-manufacturer for its other three other formulas (original organic, gentle and non-organic whole milk).
Press has consistently covered the Ohio facility, but every can of Bobbie produced by Perrigo still says "Manufactured By: PBM NUTRITIONALS, LLC GEORGIA, VT 05468" - this is where 3 out of 4 Bobbie formulas is made, so it is correct to say that Bobbie manufactured in Ohio *and* Vermont.
I have a conflict of interest, so am requesting this edit to be corrected. I can provide a photo of a Bobbie can if needed.
@Fleetfoxes98@STEMinfo ~2025-40997-38 (talk) 14:21, 15 December 2025 (UTC)[reply]

Jan. 2025 COI edit requests

Hi! I'm a COI editor for Bobbie, here with some edit requests for this article.

  • In the infobox, update "hq_location_city" to "Heath, Ohio"[1] and update "founded" to "2018; 8 years ago (2018)" per the article body (also cited in the next item of this request).
Go ahead and make the change and update the headquarters in the body. (May return to the rest of this request, but other reviewers should feel free to take this if they see it first). Rusalkii (talk) 20:56, 24 January 2025 (UTC)[reply]
Thank you! This is now done. Mary Gaulke (talk) 18:09, 25 January 2025 (UTC)[reply]
  • In the lead, update (using ref name[2] currently in article)
Bobbie is an American infant formula company based in San Francisco, California. It was founded by Laura Modi and Sarah Hardy.
to
Bobbie is an American organic pediatric nutrition company offering organic infant formula and supplements[3] based in Heath, Ohio.[1] It was founded by Laura Modi in 2018; Sarah Hardy joined as a co-founder the next year.[2]
  • In "History", move this sentence from the first paragraph:
Bobbie's infant formula was made with organic ingredients and did not use corn syrup, palm oil, or soy.[4]
into a new second paragraph:
When Bobbie came to market in 2021, it was the first direct-to-consumer, subscription-based infant formula in the U.S.[5] Bobbie's infant formula is made with organic ingredients and does not use corn syrup, palm oil, or fillers.[4][6]
  • Move the following three paragraphs of "History" (From "In May 2023," through "Series C funding round.") to the end of the section (following "FDA recall and approval"), to keep the information in chronological order. Everything after the first paragraph of "FDA recall and approval" can be broken into a new subsection with a header like "2022 U.S. formula shortage and company growth".

References

  1. ^ a b Maddela, Vidya Sagar (17 July 2024). "Bobbie opens new infant formula manufacturing facility in Ohio". Ingredients Insight. Retrieved 6 October 2024.
  2. ^ a b Buchanan, Leigh. "How an Infant Formula Startup Survived an FDA Crackdown and Recall at Launch". Inc. Retrieved 2023-03-27.
  3. ^ Hensel, Anna (19 February 2024). "Bobbie launches supplements as it expands beyond baby formula". Modern Retail. Retrieved 6 October 2024.
  4. ^ a b "2 moms turn breastfeeding struggles into booming baby formula business". TODAY.com. Retrieved 2023-03-27.
  5. ^ Santilli, Mara (8 May 2023). "Bobbie Baby Formula Review". Forbes Health. Retrieved 6 October 2024.
  6. ^ Sala, Rose Gordon (12 August 2024). "Shop My Baby Registry—Bobbie CEO And Cofounder Laura Modi". Forbes. Retrieved 7 October 2024.

Thanks for your time and feedback! Mary Gaulke (talk) 18:35, 20 January 2025 (UTC)[reply]

Partly done: Some text is promotional what Rusalkii gave the go ahead to is fine! Valorrr (lets chat) 18:40, 16 May 2025 (UTC)[reply]
Thanks for this feedback! I kept it in mind for the revised and additional requests below. I welcome any other input you're up for sharing. Mary Gaulke (talk) 20:23, 18 May 2025 (UTC)[reply]

May 2025 COI edit requests

Hi again! As noted above, I'm a COI editor for Bobbie. I have some more edit requests for this article, below. The first two items are reworked based on feedback to my previous requests above; the rest are new.

  • In the lead, update (using ref name[1] currently in article)
Bobbie is an American infant formula company based in San Francisco, California. It was founded by Laura Modi and Sarah Hardy.
to
Bobbie is an American company selling organic infant formula and supplements[2] based in Heath, Ohio.[3] It was founded by Laura Modi in 2018; Sarah Hardy joined as a co-founder the next year.[1]
  • In "History", move this sentence from the first paragraph:
Bobbie's infant formula was made with organic ingredients and did not use corn syrup, palm oil, or soy.[4]
into a new second paragraph:
Reaching the market in 2021, Bobbie was the first direct-to-consumer, subscription-based infant formula in the U.S.[5] Bobbie's infant formula is made with organic ingredients and does not use corn syrup, palm oil, or fillers.[4][6]
  • In "FDA recall and approval", update per the cited source[7] from
An early version of Bobbie's European-style formula
to
An early version of Bobbie's European-style formula manufactured in Germany
During the shortage, Bobbie temporarily stopped accepting new subscriptions in order to guarantee supply to existing customers.[8]
  • Add after "...designed for fussy babies.[9]":
From 2022 to 2023, Bobbie grew 394 percent, reached $100 million in revenue, and exceeded 100 employees.[10]
  • Add to end of "History" section:
Bobbie opened a manufacturing facility in Heath, Ohio, in summer 2023; it was the first infant formula manufacturing plant constructed in the U.S. since the 1980s.[11] Bobbie owns end-to-end manufacturing at the facility while still working alongside co-manufacturer Perrigo.[12] In 2024, Bobbie began selling vitamin D and probiotic drops for infants.[2] That October, the company was the first to feature a breastfeeding mother (cookbook author Molly Baz) in an outdoor advertisement in Times Square,[13] part of its "Formula is Food" campaign to address stigma around breastfeeding and formula feeding.[14][15]
  • Add "Advocacy" section:
Bobbie created its advocacy arm, Bobbie for Change,[16] in 2022[17] to address issues that affect parents.[18] The same year, the company announced and open sourced its parental leave policy, TakeOurLeave, which offers all parents up to 12 months of leave.[19] The company advocates for federal paid parental leave.[20] Bobbie's "Parents Push Harder" campaign for paid parental leave won a silver Anthem Award.[21]
Bobbie CEO Modi worked with Representative Rosa DeLauro and Senator Bob Casey to draft and introduce the Infant Formula Made in America Act, which aims to reinforce the domestic supply chain.[22][23]

— Preceding unsigned comment added by MaryGaulke (talk • contribs) 00:28, 20 May 2025 (UTC)[reply]


Please let me know if I can make any adjustments to make this easier to review. Thanks for your time and feedback. Mary Gaulke (talk) 20:20, 18 May 2025 (UTC)[reply]

Partly done: I've done everything except the lead. The lead is intended to summarise the contents of the article and therefore should not contain any information which is not already referenced in the article body, therefore references shouldn't really be there. I'd recommend updating the article so that the requested lead doesn't require references. Thanks, Encoded  Talk 💬 17:33, 13 July 2025 (UTC)[reply]
@Encoded: Thanks so much for your help! I believe with all these changes, all the info in my proposed lead text is now in the article body, so it should be fine to update the lead with the text I proposed sans the citations. Let me know what you think! Mary Gaulke (talk) 03:04, 14 July 2025 (UTC)[reply]
Thanks @MaryGaulke, I couldn't find anything regarding supplements in the article body but I have updated the lead minus this. Thanks, Encoded  Talk 💬 16:48, 14 July 2025 (UTC)[reply]
@Encoded: No worries! It's in History, just with a different term: "In 2024, Bobbie began selling vitamin D and probiotic drops for infants." Let me know if this works. Thanks again! Mary Gaulke (talk) 21:05, 14 July 2025 (UTC)[reply]
Ah I see sorry about that, added it in the lead! Thanks, 22:59, 14 July 2025 (UTC) Encoded  Talk 💬 22:59, 14 July 2025 (UTC)[reply]

Oct. 2025 COI edit request: History subsections

Hi! COI editor for Bobbie here again, with one more thought for updating this article: I suggest further dividing the "History" section into subsections. (Currently, it has only one subsection on events in 2019–2022, presenting information out of order without a clear reason.)

I've mocked up what this could look like below.

This retains all the text currently in the article; I simply reorganized the information in chronological order. I also added a few new subheads and tweaked the existing subhead to be a bit clearer.


I welcome any feedback or thoughts on this. Thanks for your time! Mary Gaulke (talk) 21:12, 4 October 2025 (UTC); edit COI template added Mary Gaulke (talk) 22:02, 6 October 2025 (UTC)[reply]

Partly done: I added headings although not as you requested. I have no comment on whether to label the headings with anything but the years. Stating "company growth" could be seen as promotional and leaving it as "recall" could be seen as violating NOCRIT. I only did minor tweaks to wording so if there is something else you wanted as far as context, please do so under a new request. CNMall41 (talk) 06:18, 10 October 2025 (UTC)[reply]
allikas: https://en.wikipedia.org/wiki/Talk:Bobbie_(company)