Passiona

Passiona
TypeSoft drink
ManufacturerSchweppes Australia
OriginAustralia
Introduced1925; 101 years ago (1925)

Passiona is an Australian passionfruit-flavoured soft drink currently manufactured by Asahi Beverages (formerly Schweppes Australia) and originally Cottee's.[1]

History

Originally developed as a cordial by Lismore dairy farmer Spencer Cottee during the 1920s to avoid wasting excess passionfruit on his farm, when carbonated Passiona became a foundation product of the Cottee's range.[2] Passiona was first manufactured in 1924, and described in writing in an address to the Mullumbimby Chamber of Commerce by Spencer Cottee 1925.[3]

On January 17, 1925, Cottee filed an Australian trade mark application for a logo of the words "Passiona", which remains current (in the name of Asahi Group Holdings)[4].

In 1926, a factory was set up in Sydney, and in 1927 the drink was marketed to the public.[5]

Newspaper reports from the 1930s mention Australians taking the drink with them overseas to Canada and Jerusalem. In 1934, Cottees Passiona Ltd reported a gross profit of £609.[citation needed]

Cottee granted licences to produce the drink to a number of now defunct Australian bottlers, including Geo. Hall & Sons in South Australia and Bowral Bottlers in the NSW Southern Highlands.[6] The trademark has also been used by Cottee's jelly crystal range.

Ingredients

The passionfruit pulp was originally supplied from not only Australian mainland growers, but later also a Norfolk Island cooperative.[7] Cottee's then established plants in New Guinea in the highlands at Goroka and Mt. Hagen.[8]

References

  1. ^ "Cottee's Story - A Journey From Passiona To Cordial And Beyond". cottees.com.au. Retrieved 4 January 2016.[permanent dead link]
  2. ^ "Australian food history timeline - Passiona first developed". Australian food history timeline. Retrieved 4 January 2016.[permanent dead link]
  3. ^ 'Passion Fruit Culture', The Brisbane Courier newspaper, 17 September 1925
  4. ^ "IPAustralia Australian Trade Mark Search". IPAustralia Australian Trade Mark Search. Retrieved 11 February 2026.
  5. ^ 'A New Beverage. Advent of Passiona', the Brisbane Courier newspaper, 21 January 1927
  6. ^ Bill Clarkson (1997) The Pioneers Archived 15 July 2011 at the Wayback Machine, Chapter One, pg 4, Australian Soft Drink History, www.ozbevnet.com
  7. ^ "Historic passionfruit industry".
  8. ^ Tariff Revision: Tariff Board's Report On PassionFruit Juice And Passionfruit Pulp, 13 March 1964, The Parliament Of The Commonwealth Of Australia [1]