Arattai Messenger, or simply Arattai, is an Indian freeware, cross-platform instant messaging (IM), Voice over IP (VoIP) application, developed by Zoho Corporation. The app was launched in January 2021 following American messaging app WhatsApp's changes to its privacy policy.[1][2][3][4][5]

References

  1. ^ Srikanth, Chandra R (11 January 2021). "Zoho's Arattai crosses 20,000 downloads in a week, plans to introduce encryption, digital locker soon". Times Now. Retrieved 13 January 2021.
  2. ^ Dash, Sanchita (11 January 2021). "Zoho plans to woo WhatsApp defectors with its own messaging app Arattai". Business Insider. Retrieved 13 January 2021.
  3. ^ Chandrashekhar, Anandi (12 January 2021). "Zoho positions its Arattai app as WhatsApp rival amid user exodus". The Economic Times. Retrieved 13 January 2021.
  4. ^ Hariharan, Sindhu (10 January 2021). "Homegrown tech firm Zoho develops messaging app Arattai | Chennai News - Times of India". The Times of India. Retrieved 13 January 2021.
  5. ^ Dinakaran, R. (13 January 2021). "Zoho pulls a surprise with its Arattai alternative to WhatsApp". Hindu Business Line. Retrieved 13 January 2021.
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