Sporade is a Peruvian brand of sports drink owned by Ajegroup.[1] Launched in 2004, it has successfully wrestled market share from Gatorade thanks to its lower price.[2]
See also
References
- ^ (in Spanish) Ajegroup Sporade product information
- ^ (in Spanish) La República, Rehidratante nacional destrona a gigante internacional de bebidas. March 21, 2005. Retrieved February 7, 2008.
External links
- (in Spanish) Official website of the Ajegroup