Sheriff Olaitan Salaudeen (born April 6, 1981), is a Nigerian music plugger[1] and CEO of MuchMusic Less Talk;[2] a promotional outfit and media outreach that is into artists promotion and have worked with artistes like Olamide, Asake, Fireboy DML, 9ice, Reminisce, Small Doctor, Korede Bello and May D.[3] He is also known for his work as the official music plugger for YBNL Nation, which he helped boost the careers of artists like Olamide, Adekunle Gold, Fireboy DML, Asake,Ycee, Ayo Maff.[4][5]

Life

Olaitan was born on April 6, 1981, in Agege, Lagos, Nigeria and developed a passion for music during his teenage years. After graduating with a degree in Mass Communication from Lagos State Polytechnic in 2008, Olaitan gained experience at Television Continental (TVC) before founding Much Music Less Talk in 2010.[6]

Olaitan's work with Much Music Less Talk has helped Nigerian artists like Olamide, Adekunle Gold, Fireboy DML, Asake, and Ycee, helping to elevate Nigerian music on the global stage.[6][7] He is widely recognized as one of Nigeria's most influential music plugger.[1]

Olaitan is a practicing Muslim and married with three kids Iremide Mumin, Ireayo Mueen, and Ireanu Muizah.[8]

References

  1. ^ a b Admin (April 21, 2022). "The importance of music pluggers in the digital age – Sheriff Olaitan Salaudeen". Vanguard.
  2. ^ Admin (April 20, 2021). "MuchMusic LessTalk Promotions and Sheriff Olaitan Salaudeen celebrate 10 years of impactful involvement in the music industry". Vanguard.
  3. ^ Admin (April 30, 2021). "MMLT boss Sheriff Salaudeen speaks on a decade of experience". The Nation.
  4. ^ "From Bariga to Stardom: AYO MAFF's Breakthrough with 'Dealer' – THISDAYLIVE". www.thisdaylive.com. Retrieved 2024-06-26.
  5. ^ "AYO MAFF: Bariga's Melodic Journey With 'Dealer' ft. Fireboy DML – Independent Newspaper Nigeria". 2024-04-28. Retrieved 2024-07-20.
  6. ^ a b Zaga, General (2022-04-22). "The importance of music pluggers in the digital age- Sheriff Olaitan Salaudeen". Retrieved 2024-08-08.
  7. ^ Telegraph, New (2021-04-25). "Sheriff Salaudeen celebrates 10th anniversary - New Telegraph". newtelegraphng.com. Retrieved 2024-06-26.
  8. ^ "How Olaitan is balancing family & making impact in the Nigerian music industry". The Sun.NG.


Allikas: https://en.wikipedia.org/wiki/Olaitan_Salaudeen
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