Trulioo

Trulioo
Company typePrivate
IndustryIdentity and Business Verification
Founded2011 (2011)
Vancouver, British Columbia, Canada
FounderStephen Ufford
Tanis Jorge
Headquarters,
Canada
Area served
Worldwide
Key people
  • Vicky Bindra (Chief Executive Officer)
  • Hal Lonas (Chief Technology Officer)
  • Zac Cohen (Chief Product Officer)
  • Jen Bennett (Chief Revenue Officer)
  • Leigh Ramsden (Chief Financial Officer)
  • Caitlin Woodward (General Counsel)
ProductsGlobal Identity Verification Platform
ServicesBusiness Verification, Person Match, Identity Document Verification, Watchlist Screening, Fraud Intelligence
Websitehttps://www.trulioo.com/

Trulioo is a Canadian-based company that provides electronic identity and address verification of both individuals and businesses.[2] Trulioo customers use the service to verify the identity of their own customers as part of 'Know Your Customer' verification. It began as a service to Facebook in 2012, and as of 2014 includes verification for Google and LinkedIn.[3]

History

Stephen Ufford and Tanis Jorge founded Trulioo in 2011. The company raised $6 million in series A funding in 2014, led by Tenfore Holdings and with participation from BDC Capital and Blumberg Capital.[4] That same year, Trulioo launched a platform for international identity verification.

In 2015, Trulioo raised $15 million from American Express Ventures, BDC Capital, Blumberg Capital and Tenfore Holdings.[5] The company continued expanding globally, opening a satellite office in Dublin in 2018.[6]

In 2019, Trulioo secured $70 million in funding, including a $60 million series C led by Goldman Sachs Growth Equity and with participation from Citi Ventures, Santander InnoVentures and earlier investors.[7]

Trulioo reached unicorn status in 2021 following a $394 million series D funding round led by TCV, which valued the company at $1.75 billion.[8]

In 2022, the company acquired HelloFlow, a Denmark-based no-code onboarding platform, and expanded its operations to Singapore and San Diego.[9] In 2023, Trulioo rebranded and launched a new global identity verification platform for person and business verification.[10]

In 2025, Vicky Bindra was appointed Chief Executive Officer.[11]

Customers

Trulioo provides identity verification services to a wide range of global enterprises across industries such as banking, payment services, online marketplaces, trading platforms, cryptocurrency, foreign exchange and wealth management.

Notable customers include J.P. Morgan Payments,[12] EQ Bank,[13] Nium,[14] Mastercard,[15] Capital.com,[16] Airwallex,[17] PingPong Payments[18] and Trust Payments.[19]

References