JOY Entertainment is a Vietnamese mobile game company oriented to become a full-fledged mobile game developer and publisher. This game company was founded on April 21, 2012 by four young founders with previous experiences about game making at Gameloft SEA – Le Giang Anh, Tran Quang Huy, Hoang Ngoc Toan, and Nguyen Huu Le Trong Tin.

In early times, company made simple casual games such as Auto Racing: Upstream, Amazing Kick, Troll Running, Blocks Buddies, and Kupid to train basic and advanced skills for developers. In 2014, they shipped their breakthrough hit Captain Strike that attracted over 3 million users.[1]

History

JOY Entertainment was founded on April 21, 2012 by four game developers in HCMC small office.

2012–2013

  1. Company started their activities with the original idea being develop casual games to cultivate more experience. And embark on making their first game, Kupid.[2]

2013–2014

  1. This company completed Kupid - a simple casual game.
  2. Next, company was continues developing new games Blocks Buddies and Bounce on iOS operating system of the iPhone, iPod Touch and iPad on August 15, 2013.

2014–2015

  1. Continuous released three quality game: Troll Running, Auto Racing, Amazing Kick.
  2. Change location of office to Mekong Tower Building.
  3. Implementation and completion game, Captain Strike.[3]

2015–2016

  1. Captain Strike game title is exported to foreign countries with the transfer contract for a publisher in Thailand.[4]
  2. Won the 1st prize in the Asia Incubate contest Camp in Singapore with the idea of mobile game Clash of Allstars.[5]
  3. Continue with important projects: Clash of Allstars and Dream Life.

Products

Developed games

Title Year Platform(s) Genre
Kupid 2013 Mobile Casual
Blocks Buddies[6] 2013 Mobile Puzzle
Troll Running 2014 Mobile Casual
Auto Racing: Upstream[7] 2014 Mobile Action
Amazing Kick[8] 2014 Mobile Sport
Captain Strike 2014 Mobile Action
Clash of Allstars In development Mobile Strategy
Dream Life In development Mobile Casual

Technology

In the process of developing game, they have created an engine to serve for their work named JAB Engine. This is the first engine developed by Vietnam.[citation needed]

On June 5, 2015 they completed the registration of the Captain Strike brand product with code number 2013/2015/QTG.

Awards

February 26, 2015 A mobile game product under the name of Clash of Allstars have topped the competition in Asia Incubate Camp organized by Incubate Fund (Japan).

References

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