Internet Group do Brasil (iG) is a Brazilian Internet service provider that owns and operates web portals and provides a variety of services, including news, shopping and financial information.[1] iG offered free e-mail accounts until 2016.[2]

At the time it was bought in March 2012, iG was the fifth-largest portal in Brazil, with 23.5 million unique monthly visitors.[3]

History

iG was founded on January 9, 2000, by GP Investments and Banco Opportunity. It gained popularity by offering free dial-up access.[citation needed]

In May 2004, Brasil Telecom (then a subsidiary of Oi since 2009) acquired iG for approximately $100 million.[4] In April 2012, Oi sold iG to Portuguese investment company Ongoing Strategy Investments SGPS SA for an undisclosed sum.[5][3]

Good News Day

In 2001, the Brazilian news portal iG was at the center of a case that has since become a subject of journalism courses. At the height of its popularity, when it was one of the most visited portals in Brazil, iG designated September 11, 2001, as a day exclusively dedicated to positive news, diverging from the hard news approach that remains a hallmark of the platform today.[6] At the time, iG was the largest news portal in Brazil.[7]

The idea for "Good News Day" was conceived as a marketing strategy amid an increasing wave of negative news, particularly regarding public safety. Shortly before September 11, Patrícia Abravanel, daughter of TV host Silvio Santos, had been kidnapped. After her release, the mastermind behind the crime, Fernando Dutra Pinto, made a dramatic escape by invading Silvio Santos' mansion.[8]

With the attacks on the World Trade Center in New York, the initiative—chosen on an arbitrary date—had to be abandoned in favor of journalistic newsworthiness.[9] The then-director of journalism at iG, Leão Serva, acknowledging the breach of commitment to readers, wrote an editorial on the same day titled "iG tried, but history did not allow it."[8]

The event was depicted in the short film O Dia da Boa Notícia, which was a semifinalist at the São Paulo Film Festival, directed by Lucas Zacarias and João Paulo Vicente.[10]

See also

References

  1. ^ "Company Overview of Internet Group do Brasil S.A." Bloomberg Businessweek. Archived from the original on June 21, 2014. Retrieved 21 June 2014.
  2. ^ Rosa, Giovanni Santa Rosa (2021-08-09). "Globo.com anuncia fim do serviço de e-mail e provedor de internet". Tecnoblog (in Brazilian Portuguese). Retrieved 2022-08-24. O iG, por exemplo, bloqueou as contas gratuitas em 2016 e passou a cobrar pelo serviço.
  3. ^ a b Maurer, Harry (15 April 2012). "Portugal's Ongoing Closes Deal to Buy IG in Brazil, Folha Says". Bloomberg Businessweek. Archived from the original on June 21, 2014.
  4. ^ "Brasil Telecom Compra o iG por US$ 100,7 Milhões". O Estado de S. Paulo. 19 May 2004.
  5. ^ Wiziak, Julio (26 April 2012). "Ongoing assume iG na próxima semana". Folha de S. Paulo.
  6. ^ "TV Cultura shows the short film 'O Dia da Boa Notícia' on this 9/11". IstoÉ Dinheiro (in Brazilian Portuguese). 2021-09-11. Retrieved 2024-06-16.
  7. ^ Jaeger, Juliana (2023-09-07). "Os onzes". Rádio Novelo (in Brazilian Portuguese). Retrieved 2024-06-17.
  8. ^ a b Colon, Leandro (2021-09-09). "On September 11, attacks brought down the Twin Towers and 'Good News Day'". Folha de S.Paulo. Retrieved 2023-12-15.
  9. ^ "How the attempt to create a 'Good News Day' failed". Nexo Jornal (in Brazilian Portuguese). Retrieved 2024-06-17.
  10. ^ "Cine Enem project premieres the film 'O Dia da Boa Notícia' and contextualizes it with humanities" (in Brazilian Portuguese). 2023-09-21. Retrieved 2024-06-17.


Allikas: https://en.wikipedia.org/wiki/Internet_Group
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