WWRZ (98.3 MHz) is a commercial FM radio station in Fort Meade, Florida, broadcasting to the Lakeland-Winter Haven area of Central Florida. It broadcasts an adult hits variety radio format and is owned by Hall Communications.

Programming

Prior to January 2, 2006, the station was dubbed "98.3 The Rose" and had an Adult Contemporary format. The station uses the slogan "Playin' it All!" with a playlist that includes new wave, pop, rock, and dance hits. Songs from the 1970s through the 2000s are included. The station's schedule is automated, as is typical of most adult hits stations.

The station's longtime morning show, the "Big Max Morning Show," was hosted by co-sidekicks Eric Michaels and Mike Lee. The show concluded on January 6, 2025.[2]

WWRZ rebranded to "Max at 98.3" at 11:00 AM, January 28, 2025, keeping its former slogan "Playin' it All" and adopting an adult hits variety format.

HD subchannels and translators

WWRZ simulcasts several stations on its HD subchannels. These subchannels are relayed by several translators.

Broadcast translator for WWRZ-HD2 (simulcasts WONN)
Call sign Frequency City of license FID ERP (W) HAAT Class FCC info
W296CS 107.1 FM Lakeland, Florida 139198 250 131 m (430 ft) D LMS
Broadcast translators for WWRZ-HD3 (simulcasts WJIS)
Call sign Frequency City of license FID ERP (W) HAAT Class FCC info
W240DB 95.9 FM Auburndale, Florida 76209 250 62 m (203 ft) D LMS
W242AK 96.3 FM Lakeland, Florida 76167 180 83 m (272 ft) D LMS
W291AG 106.1 FM Highland City, Florida 76175 250 186 m (610 ft) D LMS
W300CY 107.9 FM Lake Wales, Florida 145128 100 122 m (400 ft) D LMS
Broadcast translator for WWRZ-HD4 (simulcasts WLKF)
Call sign Frequency City of license FID ERP (W) HAAT Class FCC info
W244BJ 96.7 FM Lakeland, Florida 138530 250 127 m (417 ft) D LMS

Former logos

98.3 The Rose logo Max 98.3 rebranded logo with updated slogan, 2021 - 2025

References

  1. ^ "Facility Technical Data for WWRZ". Licensing and Management System. Federal Communications Commission.
  2. ^ "Eric Michaels & Mike Lee Exit Mornings At Max 98.3". RadioInsight. January 7, 2025. Retrieved January 7, 2025.


Allikas: https://en.wikipedia.org/wiki/WWRZ
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