Bull's-Eye Barbecue Sauce
 | |
 Burger King Bull's-Eye BBQ Burger | |
| Product type | Barbecue sauce |
|---|---|
| Owner | Kraft Heinz |
| Produced by | Kraft Foods |
| Country | U.S. Canada |
| Introduced | 1985 |
| Website | bullseyebbq.com |
Bull's-Eye Barbecue Sauce[1] is a barbecue sauce created and distributed by Kraft Heinz in the United States and Canada.[2]
History
Bulls-Eye was introduced in 1985 with the tag line The Big, Bold Taste of Bulls-Eye can't be beat. In 2009, Bull's-Eye launched a marketing campaign entitled the Bull's-Eye Brotherhood with a comedic series of web videos featuring Canadian comedian Gerry Dee.[3]
Burger King
Bulls-Eye was used at Burger King fast food restaurants on their Bulls-Eye BBQ burger,[4] and Rodeo Cheeseburger.[5] It was replaced in 2007 with Sweet Baby Ray's brand sauce.[citation needed]
References
- ^ "BULL'S-EYE - Trademark Details". Justia Trademarks. Retrieved February 27, 2026.
- ^ "Barbecue Sauces, Mustards and Steak Sauces". Kraft Foods. Archived from the original on 2006-03-22. Retrieved 2007-08-28.
- ^ "Bolder Man is Bull's-Eye for Kraft". Marketing Magazine. 2009-06-01. Retrieved 2009-07-25.[permanent dead link]
- ^ "Burger King Corporation Launches New 99 Cents BK CRAVERS(TM) Menu". Market Wire. 2000-08-28. Retrieved 2007-08-28.
- ^ "THE MOVIE DIED, BUT THE TIE-IN LIVES AGAIN". Press-Telegram (Long Beach, CA). 1999-02-05. Retrieved 2007-08-28.
External links
Kraft Foods current brands | ||
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| Baking |  | |
| Beverages | ||
| Condiments | ||
| Convenience food | ||
| Dairy | ||
