Promotional image of the character Danielle Jones (Lauren Crace) in Albert Square, fictional setting of the BBC One soap opera EastEnders.

Walford Web, for promotion of the character's arrival in the series.

Danielle Jones (EastEnders)

Cropped.

Yes, so as not to violate copyright laws.

The image serves as the primary means of visual identification of the character in the medium of the TV series. It facilitates critical commentary by providing an immediate relevance to the reader more capably than textual description alone. The promotional shot does not limit the copyright owner's right to distribute the television drama in any way. It is being used for informational purposes only, and it is not considered to detract from the television show in any way.

As a promotional (nonfree) image, the image is not replaceable by free content; the copyright holders have not released similar images into public domain or allowed free use, and any other screenshot would be similarly copyrighted. A free image of the actress would not be true to the original character. It would not feature the character's typical hairstyle, which differs from the actress's own. Her manner of dress, which is different from the actress's own, reflects her characterisation. It would also not feature the identifiable EastEnders setting.

Use will not affect the value of the original work that has been published elsewhere on the Internet or limit the copyright holder's rights or ability to distribute the original.