Don Peppers

Not to be confused with baseball player Don Pepper.
Don Peppers
OccupationsAuthor, advertising executive

Don Peppers is an American advertising executive, author, and was a founding partner of Peppers & Rogers Group.

Biography

Peppers graduated from the United States Air Force Academy in 1972 with a B.S. degree in astronautical engineering, and earned a master's degree in public affairs with a concentration in foreign policy from Princeton's School of Public and International Affairs in 1974.[1]

Peppers's career in advertising began at Saatchi and Saatchi in 1982 as an account executive. Two years later, he moved to Levine, Huntley, Schmidt & Beaver, where he was new business director and gained a reputation as a rainmaker. In 1988, he moved to Lintas as an executive vice president and in 1990 to Chiat/Day/Mojo as worldwide head of new business development.[2]

In finding new business, Peppers gained a reputation for his self-promotion and outrageous tactics, such as sending flowers to prospective clients and putting life-sized cardboard cutouts of himself outside their homes, according to The New York Times.[2] In 1995, he drew on these experiences in a book on sales techniques, Life's a Pitch...Then You Buy.[3][4]

Peppers and Martha Rogers founded the consulting business Peppers & Rogers Group together in 1992. Bob Dorf joined the firm in 1993 and became its president.[5] The company was headquartered in Stamford, Connecticut before moving to Norwalk, Connecticut in 2000. At that time it had 178 employees in Connecticut and 218 worldwide.[6] TeleTech Holdings, Inc. purchased an eighty percent stake in the company in 2010.[7]

Peppers was named to the first "Forty Under Forty" list published by Crain's New York Business in 1988.[8]

Partial bibliography

  • The One to One Future: Building Relationships One Customer at a Time (1993) with Martha Rogers[9]
  • Life's a Pitch...Then You Buy (1995)[4]
  • Enterprise One to One: Tools for competing in the Interactive Age (Doubleday, 1997) with Martha Rogers (professor)[10]

References

  1. ^ "Don Peppers". www.executivespeakers.com. Archived from the original on 2023-06-22. Retrieved 2023-07-16.
  2. ^ a b Rothenberg, Randall (1 March 1990). "The Media Business: Advertising: Chiat Gets 'Rainmaker' From Lintas". The New York Times. Archived from the original on 17 July 2023. Retrieved 18 July 2023.
  3. ^ Berger, Melanie (October 1995). "Book notes – A winning pitcher: Life's a Pitch and Then You Die by Don Peppers". Sales and Marketing Management. 147 (10): 134. ProQuest 211826517.
  4. ^ a b "Life's a Pitch...Then You Buy by Don Peppers". Publishers Weekly. 31 July 1995. Archived from the original on 22 June 2023. Retrieved 18 July 2023.
  5. ^ Stableford, Joan (7 December 1998). "Entrepreneurs on track with Marketing 1 to 1". Fairfield County Business Journal. 37 (49): 12. ProQuest 216415734.
  6. ^ Khasru, B.Z. (5 June 2000). "Peppers and Rogers Moving Headquarters to Norwalk". Fairfield County Business Journal. 39 (23): 2. ProQuest 216414432.
  7. ^ Soule, Alexander (16 May 2011). "Buy-back option caps an unusual deal". Fairfield County Business Journal. 47 (20): 18.
  8. ^ "40 Under 40 Class of 1988". Crain's New York Business. Archived from the original on November 4, 2022. Retrieved November 26, 2024.
  9. ^ Schneider, Peter A. (October 1995). "Book Review: The One to One Future: Building Relationships One Customer at a Time". Journal of Marketing. 59 (4): 108–109. doi:10.1177/002224299505900411. S2CID 169312277.
  10. ^ Meade, Bill (October 1997). "Enterprise One to One: Tools for Competing in the Interactive Age". Journal of Business and Entrepreneurship. 9 (2): 73–77. ProQuest 214231305.
allikas: http://en.wikipedia.org/wiki/Don_Peppers