Kellanova

Kellanova
FormerlyBattle Creek Toasted Corn Flake Company (1906–1909)
Kellogg Toasted Corn Flake Company (1909–1922)
Kellogg Company (1922–2023)
Company typeSubsidiary
NYSE: K
IndustryFood processing
PredecessorKellogg's
Founded
  • February 19, 1906; 119 years ago (1906-02-19) (as Battle Creek Toasted Corn Flake Company) in
    Battle Creek, Michigan, U.S.
  • October 2, 2023; 2 years ago (2023-10-02) (as Kellanova)
FounderWill Keith Kellogg
Headquarters
Chicago, Illinois
,
U.S.
Area served
Worldwide
Products
Brands
RevenueDecrease US$12.7 billion (2024)
Increase US$1.87 billion (2024)
Increase US$1.34 billion (2024)
Total assetsIncrease US$15.6 billion (2024)
Total equityIncrease US$3.78 billion (2024)
OwnerMars Inc. (2025–present)
Number of employees
c. 24,000 (2024)
ParentMars Snacking
Websitekellanova.com
Footnotes / references
[1][2]
Kellogg's brand logo used by both Kellanova and WK Kellogg Co, formerly used as a corporate logo until 2023, still used today as a brand.
Former Kellogg's Café, Union Square (Manhattan)

Kellanova, formerly known as the Kellogg Company, is an American multinational food manufacturing company owned by Mars Inc. headquartered in Chicago, Illinois. The renaming took effect on October 2, 2023, and the company's North American cereal operations were spun off to form the WK Kellogg Co at the same time. Kellanova produces and markets convenience foods and snack foods, including crackers and toaster pastries, cereal, and markets their products by several well-known brands including Kellogg's, Rice Krispies Treats, Pringles, Eggo, and Cheez-It. Outside North America, Kellanova markets cereals such as Corn Flakes, Rice Krispies, Frosties and Coco Pops.[3]

Kellanova's products are manufactured and marketed in over 180 countries.[4] Kellanova's largest factory is at Trafford Park in Greater Manchester, United Kingdom, which is also the location of its UK headquarters.[5] Other corporate office locations outside of Chicago include Battle Creek, Dublin (European Headquarters), Shanghai, and Querétaro City, Mexico.[6] As Kellogg's, the company held a Royal Warrant from Queen Elizabeth II until her death in 2022.[7]

Kellogg's was split into two companies on October 2, 2023, with WK Kellogg Co owning the North American cereal division, and the existing company being rebranded to "Kellanova", owning snack brands such as Pop-Tarts and Pringles alongside the international cereal division. The purpose of the split was to separate the convenience food, and international cereal products market, from the North American cereal market. "Kellogg's" itself became a brand name of both companies.

Mars Inc., the owner of M&M's, Snickers, Doublemint, Life Savers, Starburst and Sugus, agreed to acquire Kellanova for nearly $30 billion in August 2024. The acquisition was completed on December 11, 2025.[8]

History

Main article: Kellogg's

On June 21, 2022, Kellogg's announced a plan to spin off its three cereal, snacks, and plant-based food divisions into separate companies.[9][10] The North American cereal and plant-based food spin-off companies were to keep Battle Creek as their headquarters and the new snack and international cereal company would be based in Chicago.[11] The successor company, known as Global Snacking Co. temporarily, represented 80 percent or $11.4 billion of Kellogg's sales. Sixty percent of Global Snacking's business was snacks, and nearly half of the company's business was in the United States. The cereal business, temporarily called North America Cereal Co., was to be the second-largest American cereal company and the largest in Canada and the Caribbean, with 5 of the top 11 brands and $2.4 billion in annual sales. Plant-based foods, representing $340 million in annual sales, were to be called "Plant Co." and could potentially be sold.[12]

In January 2023, Kellogg's shelved its plans to spin off its plant food business and retained it as part of Global Snacking Co.[13] On March 15, 2023, Kellogg's announced that the North America Cereal Co. branch would be named WK Kellogg Co and the Global Snacking Co. branch would be called Kellanova. The split was structured with Kellanova as the surviving company, using the ticker symbol "K" on the NYSE.[14] The WK Kellogg Co took the NYSE stock symbol "KLG".[15] The split was completed on October 2, 2023.[16][17]

On August 14, 2024, Mars Inc., the owner of M&M's, Snickers, Doublemint, Life Savers, Starburst and Sugus, agreed to purchase Kellanova for nearly $30 billion.[18] The purchase, originally planned to close in the first half of 2025, was approved by the Federal Trade Commission (FTC) in the US but it was delayed to December 11, 2025, due to the European Commission not approving the deal until December 8, 2025.[19][20]

The acquisition was completed on 11 December 2025, with Kellanova being integrated into Mars. Kellanova CEO Steve Cahillane stepped down from the company following the acquisition and the company was delisted from the New York Stock Exchange.[21][22]

Operations

The Trafford Park factory in Greater Manchester, England—Kellogg's European base since 1938.[5] The factory produces more Corn Flakes than any other Kellogg's factory in the world.[23]

Brands

Cereal

Advertisement, 1910s

Here is a list of Kellanova's cereals (international only) with available varieties:

  • All-Bran: All-Bran Original, All-Bran Bran Buds, All-Bran Bran Flakes (UK), All-Bran Extra Fiber, All-Bran Guardian (Canada)
  • Apple Jacks
  • Apple Jacks Apple vs Cinnamon Limited Edition
  • Apple Jacks 72 Flavor Blast (Germany)
  • Bran Buds (New Zealand)
  • Bran Flakes
  • Chocos (India, Europe)
  • Chocolate Corn Flakes: a chocolate version of Corn Flakes. First sold in the UK in 1998 (as Choco Corn Flakes or Choco Flakes), but discontinued a few years later. Re-released in 2011.
  • Cinnabon
  • Cinnamon Mini Buns
  • Coco Pops Coco Rocks
  • Coco Pops Special Edition Challenger Spaceship
  • Coco Pops Crunchers
  • Coco Pops Mega Munchers
  • Coco Pops Moons and Stars
  • Cocoa Krispies or Coco Pops (also called Choco Pops in France, Choco Krispies in Portugal, Spain, Germany, Austria, and Switzerland, Choco Krispis in Latin America)
  • Cocoa Flakes
  • Corn Flakes
  • Complete Wheat Bran Flakes/Bran Flakes
  • Corn Pops
  • Country Store
  • Cracklin' Oat Bran
  • Crayola Jazzberry Cereal: In 2021, Kellogg and Crayola teamed up to create a fruit flavored cereal with a coloring book on the box.[39]
  • Crispix
  • Crunch: Caramel Nut Crunch, Cran-Vanilla Crunch, Toasted Honey Crunch
  • Crunchy Nut (formerly Crunchy Nut Cornflakes)
  • Crunch Nut Bran
  • Cruncheroos
  • Disney cereals: Disney Hunny B's Honey-Graham, Disney Mickey's Magix, Disney Mud & Bugs, Pirates of the Caribbean, Disney Princess
  • Donut Shop
  • Eggo
  • Extra (Muesli): Fruit and Nut, Fruit Magic, Nut Delight
  • Froot Loops: Froot Loops, Froot Loops 1⁄3 Less Sugar, Marshmallow Froot Loops, Froot Bloopers
  • Frosted Flakes (Frosties outside of the US/Canada): Kellogg's Frosted Flakes, Kellogg's Frosted Flakes 1⁄3Kellogg's Banana Frosted Flakes, Kellogg's Birthday Confetti Frosted Flakes, Kellogg's Cocoa Frosted Flakes, Less Sugar, Tony's Cinnamon Krunchers, Honey Nut
  • Frosted Mini-Wheats (known in the UK as Toppas until the early 1990s, when the name was changed to Frosted Wheats. The name Toppas is still applied to this product in other parts of Europe, as in Germany and Austria)
  • Fruit Harvest: Fruit Harvest Apple Cinnamon, Fruit Harvest Peach Strawberry, Fruit Harvest Strawberry Blueberry
  • Fruit 'n Fibre (not related to the Post cereal of the same name sold in the US)
  • Fruit Winders (UK)
  • Genmai Flakes (Japan)
  • Guardian (Australia, NZ, Canada)
  • Happy Inside: Bold Blueberry, Simply Strawberry, Coconut Crunch
  • Honey Loops (formerly Honey Nut Loops)
  • Honey Nut Corn Flakes
  • Honey Smacks (US)/Smacks (other markets)
  • Jif Peanut Butter Cereal (US only)
  • Just Right: Just Right Original, Just Right Fruit & Nut, Just Right Just Grains, Just Right Tropical, Just Right Berry & Apple, Just Right Crunchy Blends – Cranberry, Almond & Sultana (Australia/NZ), Just Right Crunchy Blends – Apple, Date & Sultana (Australia/NZ)
  • Khampa Tsampa- Roasted Barley (Tibet)[40]
  • Kombos
  • Krave – chocolate cereal introduced in the UK in 2010, then rolled out in Europe as Tresor or Trésor in 2011, and in North America in 2012
  • Komplete (Australia)
  • Low-Fat Granola: Low-Fat Granola, Low-Fat Granola with Raisins
  • Mini Max
  • Mini Swirlz
  • Mini-Wheats: Mini-Wheats Frosted Original, Mini-Wheats Frosted Bite Size, Mini-Wheats Frosted Maple & Brown Sugar, Mini-Wheats Raisin, Mini-Wheats Strawberry, Mini-Wheats Vanilla Creme, Mini-Wheats Strawberry Delight, Mini-Wheats Blackcurrant
  • Mueslix: Mueslix with Raisins, Dates & Almonds
  • Nutri-Grain
  • Nut Feast
  • Oat Bran: Cracklin' Oat Bran
  • Optivita
  • Pop-Tarts Bites: Frosted Strawberry, Frosted Brown Sugar Cinnamon
  • Raisin Bran/Sultana Bran: Raisin Bran, Raisin Bran Crunch, Sultana Bran (Australia/NZ), Sultana Bran Crunch (Australia/NZ)
  • Raisin Wheats
  • Rice Krispies/Rice Bubbles: Rice Krispies, Frosted Rice Krispies (Ricicles in the UK), Gluten Free Rice Krispies, Rice Bubbles, LCMs, Rice Krispies Cocoa (Canada only), Rice Crispies Multi-Grain Shapes, Rice Krispies Treats Cereal[41]
  • Rocky Mountain Chocolate Factory Chocolatey Almond cereal
  • Scooby-Doo cereal: Cinnamon Marshmallow Scooby-Doo! Cereal
  • Smart Start: Smart Start, Smart Start Soy Protein Cereal
  • Smorz
  • Special K: Special K, Special K low carb lifestyle, Special K Red Berries, Special K Vanilla Almond, Special K Honey & Almond (Australia), Special K Forest Berries (Australia), Special K Purple Berries (UK), Special K Light Muesli Mixed Berries & Apple (Australia/NZ), Special K Light Muesli Peach & Mango flavour (Australia/NZ), Special K Dark Chocolate (Belgium), Special K Milk Chocolate (Belgium), Special K Sustain (UK)
  • Spider-Man cereal: Spider-Man Spidey-Berry
  • SpongeBob SquarePants cereal
  • Strawberry Pops (South Africa)
  • Super Mario Cereal
  • Sustain: Sustain, Sustain Selection
  • Tresor (Europe)
  • Variety
  • Vector (Canada only)
  • Yeast bites with honey
  • Kringelz (formerly known as ZimZ!): mini cinnamon-flavored spirals. Only sold in Germany and Austria[42][43]

Discontinued cereals and foods

1917 advertisement for Krumbles
Banana-flavored variation of Rice Krispies. First appeared in the UK in 1995, but discontinued shortly thereafter.
Sold in the UK for a limited period
  • Bart Simpson Peanut Butter Chocolate Crunch Cereal[48]
  • Bigg Mixx cereal[48]
  • Buckwheat & Maple[49]
  • Buzz Blasts (based on Buzz Lightyear from the Toy Story movies)[48]
  • C-3PO's cereal: Introduced in 1984 and inspired by the multi-lingual droid from Star Wars, the cereal called itself "a New (crunchy) Force at Breakfast" and was composed of "twin rings phased together for two crunches in every double-O". In other words, they were shaped like the digit 8. After severing the cereal's ties to Star Wars, the company renamed it Pro-Grain and promoted it with sports-oriented commercials.[50]
  • Cinnamon Crunch Crispix
  • Cinnamon Mini-Buns
  • Cocoa Hoots: Manufactured briefly in the early 1970s, this cereal resembled Cheerios but was chocolate-flavored. The mascot was a cartoon character named Newton the Owl, and one of its commercials featured a young Jodie Foster.
  • Coco Pops Strawss
  • Complete Oat Bran Flakes
  • Concentrate[51]
  • Corn Flakes with Instant Bananas
  • Corn Soya cereal
  • Crunchy Loggs[48]
  • Double Dip Crunch[41]
  • Eggo Waf-Fulls
  • Frosted Krispies
  • Frosted Rice: This was a combination of Frosted Flakes and Rice Krispies, using Rice Krispies with frosting on them. Tony Jr. was the brand's mascot.
  • Fruit Twistables
  • Fruity Marshmallow Krispies
  • Golden Crackles
  • Golden Oatmeal Crunch (later revised to Golden Crunch)
  • Gro-Pup Dog Food and Dog Biscuits
  • Heartwise (which contained psyllium, an Indian-grown grain used as a laxative and cholesterol-reducer)[52]
  • Homer's Cinnamon Donut Cereal (based on The Simpsons TV cartoon)[48]
  • Kenmei Rice Bran cereal[53]
  • KOMBOs (orange, strawberry and chocolate flavors)[48][54]
  • Kream Krunch
  • Krumbles cereal:[55] Manufactured from approximately the 1920s to the mid-1960s; based on shreds of wheat but different from shredded wheat in texture. Unlike the latter, it tended to remain crisp in milk. In the Chicago area, Krumbles was available into the late 1960s. It was also high in fiber, although that attribute was not in vogue at the time.
  • Marshmallow Krispies (later revised to Fruity Marshmallow Krispies)[41]
  • Most
  • Mr. T's Muscle Crunch (1983–1985)
  • Nut & Honey Crunch[48]
  • OJ's ("All the Vitamin C of a 4-oz. Glass of Orange Juice")[56]
  • OKs cereal (early 1960s): Oat-based cereal physically resembling the competing brand Cheerios, with half the OKs shaped like letter O's and the other half shaped like K's, but did not taste like Cheerios. OKs originally featured Big Otis, a giant, burly Scotsman, on the box; this was replaced by the more familiar Yogi Bear.
  • Pep: Best remembered as the sponsor of the Superman radio serial.
  • Pokémon Cereal: A limited edition cereal that promoted the Pokémon franchise. It consisted of O-shaped cereal and marshmallows shaped liked Pikachu, Oddish, Poliwhirl and Ditto. They later returned during Gen II with marshmallows formed like Cleffa, Wobbuffet and Pichu for a short time.
  • Pop-Tarts Crunch[41]
  • Powerpuff Girls Cereal
  • Product 19: Discontinued in 2016
  • Pro Grain[57]
  • Puffa Puffa Rice (late 1960s–early 1970s)
  • Raisin Squares[58]
  • Raisins Rice and Rye[59]
  • Razzle Dazzle Rice Krispies
  • Ricicles
  • Sugar Stars/Stars/All-Stars cereal
  • Strawberry Rice Krispies
  • Strawberry Splitz
  • 3 Point Pops[60]
  • Tony's Cinnamon Krunchers[48]
  • Tony's Turboz
  • Triple Snack[54]
  • Yogos: Discontinued in 2011
  • Yogos (Berry, Mango, Strawberry, 72 Flavor Blast (Germany), Cookies and Cream, Tacos (Mexico))
  • Yogos Rollers: Discontinued in 2009
  • Zimz: Cinnamon Cereal Discontinued
  • Start (UK)

Mascots

Licensed brands have been omitted since the corresponding mascots would be obvious (for example, Spider-Man is the mascot for Spider-Man Spidey-Berry).

See also

References

  1. ^ Kellanova 2024 Annual Report (Form 10-K). SEC.gov (Report). U.S. Securities and Exchange Commission. February 21, 2025. Retrieved February 25, 2025.
  2. ^ "Proxy Statement". March 2, 2023. Retrieved February 21, 2024.
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  4. ^ "Kellogg Company Fact Sheet (PDF)" (PDF). filecache.drivetheweb.com. KelloggCompany. Archived from the original (PDF) on April 25, 2014. Retrieved April 24, 2014.
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  7. ^ "Kellogg Marketing & Sales Co (UK) Ltd". royalwarrant.org. Royal Warrant Holders Association. Archived from the original on January 28, 2018. Retrieved January 28, 2018.
  8. ^ "Mars Wins Unconditional EU Nod for $36 Billion Kellanova Deal". Bloomberg. December 8, 2025.
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  12. ^ Springer, Jon (June 27, 2022). "Kellogg bets on snacking—what the breakup means for brands: The food giant will spin off breakfast cereal and plant-based units". Ad Age. Vol. 93, no. 10. p. 1.
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allikas: https://en.wikipedia.org/wiki/Kellanova