Animoca Brands Corporation Ltd. is a Hong Kong–based game software company and venture capital company co-founded in 2014 by Yat Siu and David Kim. The company initially focused on developing mobile games, then shifted to blockchain gaming and NFTs in 2018.[2]

Animoca Brands was listed on the Australian Securities Exchange from 23 January 2015 to 9 March 2020.[3][4]

History

Robby Yung, CEO of Animoca Brands
Investments

On 15 November 2011, mobile games developer Animoca raised an undisclosed amount of funding in a Series A round led by Intel Capital and IDG-Accel (which tapped its China Growth Fund III).[5] In 2014 Animoca Brands was spun out from Animoca, and the new entity listed on the Australian Securities Exchange in January 2015.[citation needed]

From January to March 2018, Animoca Brands started rolling out Crazy Kings and its sequel, Crazy Defense Heroes generating US$2.8 million in revenue in the first three months worldwide.[6]

In March 2018, Animoca Brands launched OliveX, a fitness metaverse company building mobile games to gamify the fitness industry, which spun off from the company in August 2020.[7]

On 15 August 2018, Animoca Brands raised a $1 million investment from Sun Hung Kai & Co. and $0.5 million from strategic partner Lympo.[8] On 18 December 2018, Animoca Brands announced that it had completed a $547,000 placement to institutional and sophisticated investors, a portion of which would be applied towards funding its investment in artificial intelligence accelerator Zeroth.ai.[9]

In May 2019, Animoca Brands raised $2.5 million to fund the development of a blockchain version of the 2012 video game The Sandbox. In this new version, players can build and monetize content within the game using SAND, the platform's cryptocurrency.[10] In March 2019, Animoca Brands raised another $2.01 million in cash and cryptocurrency for The Sandbox from investors that included Square Enix and others.[11]

On 9 March 2020, Animoca Brands delisted from the Australian Securities Exchange.[4]

In May 2021 Animoca Brands raised a first tranche of $88,888,888[12] followed in July 2021 by the second tranche of $50 million, both of which were based on valuation of US$1 billion.[13][14] In October 2021 Animoca Brands raised $65 million at a valuation of $2.2 billion from Ubisoft, Sequoia Capital and others.[15][16] In November 2021, SoftBank led a $93 million investment in Animoca Brands' The Sandbox.[17]

In December 2021, Binance and Animoca Brands launched a $200 million investment program to offer funding for blockchain games.[18]

On 15 March 2022, Animoca Brands announced it would shut down the F1 Delta Time game the next day.[19][20] The game had previously been lucrative, holding the record for the most expensive NFT of 2019 and with some transactions exceeding $300,000. Sales within the game had flat-lined for the two years preceding the game's closure. The company announced plans to replace the game's non-functional NFTs with equivalent tokens for REVV Racing, a separate game which doesn't have Formula 1 branding.[20][21]

On 21 June 2022, Animoca Brands Corporation Limited was convicted on charges of failing to lodge annual and half-yearly financial reports with the Australian Securities and Investments Commission.[22]

In July 2022, Animoca Brands hit $5.9 billion valuation.[23] In August 2022, Temasek with GGV Capital led a $110 million funding round for Animoca Brands at a $6 billion valuation to make it “pre-IPO ready”.[24][25]

Notable properties

Notable projects include The Sandbox, and the company has also licensed games and applications for: The Addams Family,[26] Atari,[27] Care Bears,[28] Fan Controlled Football,[29] Formula E,[30] Manchester City FC,[31] MotoGP,[32] Snoop Dogg,[33] Wonder Park,[34] Marvel,[35] Power Rangers,[36] and the WWE.[37] Former licenses include Formula One.[38][20]

Acquisitions and partnerships

Acquisitions

In July 2016, Animoca Brands acquired TicBits, developer of tower defense games Crazy Kings and Crazy Defense Heroes, for 5.4 million AUD.[39]

In August 2018, the company acquired Pixowl, developer of the video game The Sandbox, for $4.875 million.[40]

In August 2019, Animoca Brands acquired digital collectibles marketplace Quidd for $8 million.[35] In November 2019, the company led a $1.5 million funding round for blockchain game developer Sky Mavis.[41] In December 2019, Animoca Brands acquired Power Rangers game developer nWay for $7.69 million.[36]

In April 2022, Animoca Brands acquired the Lyon-based video game developer, Eden Games.[42] In September 2022, the company acquired MotoGP game developer WePlay Media.[43]

Animoca Brands' has over 450 cryptocurrency as well as non-crypto-related holdings,[44][better source needed] this include Axie Infinity, OpenSea, Dapper Labs, Yuga Labs, Colossal Biosciences, MoviePass[45][46] and CryptoKitties.[47][48]

References

  1. ^ "Animoca Brands investor update for the period ended on 31 December 2022". animocabrands.com.
  2. ^ "Animoca Brands' Yat Siu: The big picture view of blockchain games". VentureBeat. April 28, 2022. Retrieved April 25, 2023.
  3. ^ "Hong Kong-based mobile gaming company Animoca Brands to list on the Australian stock market (ASX)". EntrepreneurHK. January 28, 2015. Archived from the original on December 3, 2021. Retrieved December 3, 2021.
  4. ^ a b Newell, Elisha (March 10, 2020). "Animoca Brands (ASX:AB1) delisted from ASX". The Market Herald.
  5. ^ "Mobile Games Publisher Animoca Raises Funding From Intel, IDG-Accel". Techcrunch. November 15, 2011.
  6. ^ Karinja, Filip (April 30, 2018). "Animoca Brands records multimillion-dollar revenue stream from Crazy Kings franchise". Small Caps. Retrieved April 25, 2023.
  7. ^ Lee, Zinnia. "Fitness Metaverse: This Tech Company Trades Sweat For Crypto And NFTs". Forbes. Retrieved May 18, 2022.
  8. ^ Tharun, George (August 15, 2018). "Animoca Brands secures investment from renowned Asian financial powerhouse". Proactive.
  9. ^ Abudheen K, Sainul (December 18, 2017). "Animoca Brands to invest US$766K in Artificial Intelligence accelerator Zeroth.ai". e27.
  10. ^ Takahashi, Dean (May 22, 2019). "Animoca Brands raises $2.5 million for The Sandbox blockchain gaming platform". VentureBeat. Retrieved December 5, 2021.
  11. ^ Takahashi, Dean (March 19, 2020). "The Sandbox raises $2 million more to build out blockchain-based game world". VentureBeat. Retrieved December 5, 2021.
  12. ^ Chan, Michelle (May 13, 2021). "Hong Kong blockchain gaming group Animoca Brands claims unicorn status". Nikkei Asia.
  13. ^ Sinclair, Sebastian (July 1, 2021). "Animoca Completes Funding Round, Gets an Extra $50M From Coinbase, Samsung". Nasdaq.
  14. ^ Takahashi, Dean (May 13, 2021). "Animoca Brands raises $88 million at $1 billion valuation to capitalize on game NFTs". VentureBeat.
  15. ^ Takahashi, Dean (October 20, 2021). "Animoca Brands raises $65M at $2.2B valuation from Ubisoft and others". VentureBeat.
  16. ^ Macdonald, Anthony (October 20, 2021). "ASX pariah Animoca Brands worth $2.9b, Sequoia China buys in". The Australian Financial Review.
  17. ^ Hu, Krystal (November 2, 2021). "SoftBank leads $93 MLN investment in NFT gaming firm the Sandbox". Reuters.
  18. ^ Takahashi, Dean (December 2, 2021). "Binance Smart Chain and Animoca Brands launch $200M investment program for blockchain games". VentureBeat.
  19. ^ "F1 Delta Time to cease operations; announces rewards for supporters". Medium (Press release). March 15, 2022. Retrieved March 21, 2022.
  20. ^ a b c Plunkett, Luke (April 4, 2022). "Official Formula 1 NFT Game Shuts Down, Tokens Are Now Practically Worthless". Kotaku. Retrieved April 5, 2022.
  21. ^ Lane, Rick (April 5, 2022). "F1 Delta Time, one of the first major NFT games, has shut down". PC Gamer. Retrieved April 11, 2022.
  22. ^ "22-168MR Animoca Brands Corporation Limited convicted and fined for failing to lodge financial reports". asic.gov.au. Retrieved August 11, 2022.
  23. ^ "Animoca Brands Hits $5.9 Billion Valuation as Crypto Winter Deepens". Forbes.
  24. ^ "Temasek to Lead $100 Million Funding for Crypto Landlord Animoca". Bloomberg.com. August 30, 2022.
  25. ^ Lee, Zinnia (July 12, 2022). "Animoca Brands Hits $5.9 Billion Valuation As Crypto Winter Deepens". Forbes. Retrieved February 10, 2025.
  26. ^ Nelson, Jared (July 25, 2019). "'The Addams Family Mystery Mansion' is an Upcoming Mobile Game Based on the Upcoming Addams Family Animated Movie". TouchArcade.
  27. ^ Tsagkarakis, George (August 7, 2020). "ATARI VCS to be The First Console to Support Blockchain Games". egamers.io.
  28. ^ "Care Bears Take On 'The Sandbox'". License Global. September 3, 2020.
  29. ^ "Fan Controlled Football raises $40M for spectator-controlled football games". January 12, 2022.
  30. ^ "Introducing Formula E: High Voltage". August 26, 2021.
  31. ^ "Animoca Brands team up with City and Melbourne City".
  32. ^ "Animoca Brands to develop MotoGP™ blockchain Manager game". MotoGP. September 27, 2019.
  33. ^ Hake, Mark (November 11, 2021). "7 Interesting Metaverse Cryptos That Might Be Worthwhile Tokens". Nasdaq.
  34. ^ George, Tharun (March 15, 2019). "Animoca Brands launches new mobile game based on Wonder Park film". Proactive Investors.
  35. ^ a b "Animoca Brands buys Quidd for up to $8 million as it moves into blockchain collectibles". VentureBeat. August 8, 2019. Retrieved April 25, 2023.
  36. ^ a b "Animoca Brands acquires Power Rangers game developer nWay for $7.69 million". VentureBeat. December 16, 2019. Retrieved April 25, 2023.
  37. ^ Powell, John. "Animoca, nWay sign deal with WWE". Slam Wrestling.
  38. ^ Cook, Oliver (March 29, 2019). "Formula 1 blockchain game 'F1 Delta Time' in development by Animoca Brands". AYO.news.
  39. ^ "ASX game developer Animoca Brands acquires Finland's TicBits for $5.4 million". Australian Financial Review. July 4, 2016. Retrieved April 25, 2023.
  40. ^ "Animoca Brands acquires Sandbox game developer Pixowl for $4.875 million". VentureBeat. August 27, 2018. Retrieved April 25, 2023.
  41. ^ "Tech in Asia - Connecting Asia's startup ecosystem". www.techinasia.com. Retrieved April 25, 2023.
  42. ^ Sinclair, Brendan. "Eden Games acquired by blockchain company". GamesIndustry.biz. Retrieved April 12, 2022.
  43. ^ "Tech in Asia - Connecting Asia's startup ecosystem". www.techinasia.com. Retrieved April 25, 2023.
  44. ^ "Building Trust in Web3: Insights from Yat Siu of Animoca Brands". YouTube. June 24, 2023.
  45. ^ "Crypto Firm Animoca Locks in More Funding Even After KKR Backs off". Bloomberg.com. July 12, 2022.
  46. ^ Finzer, Devin (November 9, 2019). "Bringing on additional strategic investors to OpenSea". OpenSea. Retrieved November 29, 2021.
  47. ^ Miller, John (January 29, 2018). "Animoca Brands one of the ASX top performers in 2018". Proactive Investors. Retrieved October 7, 2018.
  48. ^ "MoviePass Completes Seed Financing Round Led by Animoca Brands (EXCLUSIVE)". January 12, 2023.
Allikas: https://en.wikipedia.org/wiki/Animoca
No tags for this post.