WKBH-FM (102.7 MHz, "102.7 WKBH") is a radio station broadcasting a classic rock and classic hits hybrid format.[3] Licensed to Onalaska, Wisconsin, United States, the station serves the La Crosse area. The station is owned by Magnum Communications, Inc. as of July 31, 2020.[4]

On July 1, 2019, the then-KQEG’s format changed from oldies to soft oldies, branded as "102.7 MeTV FM".[5]

On August 1, 2020, KQEG’s format changed from soft oldies to classic rock, which moved from WKBH-FM 100.1 (which switched to EMF's K-Love contemporary Christian format).[6] The station began identifying itself as WKBH-FM on August 1, 2020, although the call sign was not officially changed by the Federal Communications Commission until August 11.

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