William Potter (8 February 1872 – 26 September 1970) was an Australian rules footballer who played for the Fitzroy Football Club in the Victorian Football League (VFL).

The son of David Potter, and Joanna Potter, née Fyffe, William Potter was born at Lucknow, Victoria on 8 February 1872.

Potter, a follower, made his debut in 1898. He played in each of the first three VFL Grand Finals: in the 1898 premiership team, the 1899 premiership team, and the losing 1900 Grand Final team.

• Holmesby, Russell & Main, Jim (2007). The Encyclopedia of AFL Footballers. 7th ed. Melbourne: Bas Publishing.

• Bill Potter's playing statistics from AFL Tables
• Bill Potter at AustralianFootball.com