Christine Moorman is the T. Austin Finch Professor, Sr. of Business Administration at Fuqua School of Business, Duke University. She is known for her work on marketing strategy,[1][2] marketing organization and marketing research.[3] She served as Editor-in-Chief of the Journal of Marketing.[4] Dr. Moorman is the Founder and Director of The CMO Survey.

Books

  • Moorman, Christine and Donald R. Lehmann (ed.) (2004), Assessing Marketing Strategy Performance, Cambridge, MA: Marketing Science Institute.[1]
  • Moorman, Christine and George S. Day Strategy from the Outside In: Profiting from Customer Value. McGraw Hill, 2010.[5]
  • David A. Aaker and Christine Moorman (2023),  Strategic Market Management, New York: John Wiley.[2]

Awards

References

  1. ^ "Marketers Keep Spending on Social Despite Lack of Results". Ad Age. 2016-02-17. Retrieved 2021-01-20.
  2. ^ a b "Strategic Market Management, 12th Edition | Wiley". Wiley.com. Retrieved 2024-10-27.
  3. ^ Seetharaman, Deepa; Woo, Stu (2016-10-10). "Facebook Rolls Out Workplace Chat Tool". WSJ. Retrieved 2021-01-20.
  4. ^ a b "Christine Moorman Named New Editor of Journal of Marketing". Archived from the original on 2018-02-26. Retrieved 2018-01-23.
  5. ^ "Outside the box? A timely book teaches to manage an enterprise 'outside-in' for great success". The Financial Express. 2017-08-25. Retrieved 2021-01-20.
Allikas: https://en.wikipedia.org/wiki/Christine_Moorman
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